Babysitting services are now becoming more relevant. This is due to the busy pace of people's lives, the lack of the necessary time to monitor the child and engage in his upbringing and education in his free time, and the desire to relax in his free time. The service is in demand throughout the year, it can be provided in several forms: a universal nanny for an hour (with the possible extension of the service for an indefinite period), a nanny-tutor, a nanny-governess, a nanny for newborns, etc. Each type of nanny provides a certain type of service. A nanny can also be hired while the child is on vacation.

The main target audience is parents with children aged from several months to 7 years. The upper limit is not fixed, as the service of a nanny can be used by children of any age, including those with disabilities. However, this customer segment is usually negligible.

In the modern market, special agencies are involved in providing this service, offering clients several nannies to choose from, or individual entrepreneurs working on their own and providing services independently.

The main advantages of the business are moderate requirements for the amount of start-up capital, high profitability, the absence of the need for licensing activities, flexible pricing policy that attracts customers.

The main disadvantages are that it is difficult to select high-quality and competent staff, which can lead to irreparable consequences and the agency’s responsibility, inconsistencies in customer expectations and the quality of services provided for a set fee are possible.

Room requirements

To organize the work of the office to provide a nanny, you need a specialized room. The best option would be to rent a small office space in the central part of the city. This will increase the attractiveness of the agency for customers and convince them of the seriousness of specialists.

The area of \u200b\u200bthe room should be about 15 sq.m. This space is enough to accommodate all the necessary furniture for staff and customers, as well as the placement of office equipment and documentation. There are no special requirements for interior or room maintenance. The average cost of renting an office space with an area of \u200b\u200b15 sq.m. is 15,000 rubles per month, taking into account utility bills.

Staff requirements

The necessary personnel for the work of the agency are the administrator of the agency and the nannies themselves.

The main responsibilities of the administrator include organizational work of the agency, paperwork, customer search, meetings with customers, etc. Requirements: work experience in a managerial position, higher specialized education. Salary - 35,000 rubles per month.

The selection of nannies should be approached as strictly as possible. A potential candidate for a nanny position may be a woman aged 30 to 55 years, not having bad habits, having a balanced character, calm voice timbre. An important point is the presence of a medical book or certificate of health status, possession of first aid skills, knowledge of the psychological and physiological characteristics of children, as well as a pedagogical or psychological past. In some cases, you may need knowledge of foreign languages \u200b\u200bor skills in working with musical instruments. Salary represents a certain percentage of the value of the order. The number of nannies in the state depends on the number of orders. At first, the best option would be to load three nannies with existing orders; in parallel, you should post a catalog of nannies with customer reviews on the website so that each family can choose their own nanny at their discretion.

Sample business plan: cost and income calculation, project payback

The initial costs for the organization of the agency are:

1) Purchase of office equipment:

• PCs and accessories - 30,000 rubles;
• stationery - 5,000 rubles;
• phone - 5,000 rubles.

Total: 40,000 rubles.

2) Purchase of office furniture:

• a table - 15,000 rubles;
• office chairs (2 pcs.) - 10,000 rubles;
• a sofa for customers - 25,000 rubles;
• a table for customers - 5,000 rubles;
• cabinets for documentation (2 pcs.) - 20,000 rubles.

Total: 75 000 rubles.

Thus, the costs of organizing the work of the agency’s office are 115,000 rubles.

Monthly expenses include:

• office rent taking into account utility bills - 15,000 rubles;
• remuneration of employees (administrator) - 35 000 rubles.

Thus, monthly expenses amount to 50,000 rubles.

The cost of babysitting services depends on the time of work, type of service and qualifications of the babysitter. For example, an ordinary nanny costs clients about 300 rubles per hour. However, the governess already costs 450 rubles per hour. At the same time, the nanny's salary is 40% of the order value. If the number of children is more than one, then the cost of the service increases. Thus, in order to break even, each month it is necessary to provide a service for approximately 270 hours. When working at the same time, 3 nannies for each on average for 1 month should go out at least 90 hours. In fact, a nanny is hired in a number of cases or for a long time (full-time parent) - i.e. 8 hours, or at least 3-4 hours. In the first situation, a discount is applied, and the cost of the service is about 2,000 rubles. With such a load, the revenue from the work of one nanny is about 45,000 rubles per month. Given the nanny’s income rate, the profit is 27,000 rubles per month from one nanny. With three nannies, the profit is 81,000 rubles, if you subtract the monthly expenses, then the net profit is about 30,000 rubles, which pays for the project in 4 months. Each new employed nanny brings (on average) about 15-20 thousand rubles of net profit. If the business owner fulfills the duties of an administrator, then monthly expenses are significantly reduced, which is important when starting a business.

This topic, I think, is of interest to all people with small children who cannot be left alone for a while (at home or on the street). Especially when there are more than one children. I personally still face a similar problem and it would always be easier for me to pay money than to get out alone.

Of course, you can send children to a day nursery or kindergarten, and not worry about them. But not all adults do this (the reasons are very different), and even those who donate their children to state-owned grubs sometimes have to sit with them at home (when the child became ill, the kindergarten was closed for repairs, quarantine, the water was turned off, or some other disaster).

But how to lead a full life? Of course, you can still take children with you to the store (although in bad weather there are various difficulties in the form of wet clothes or the need to drag a few umbrellas plus shopping bags), but if you need to go to the hairdresser (which is at least an hour) or to the dentist (there’s nothing for the children to do there at all), or to the tax inspector, to the bank (I had to trudge through the city every week several years ago to a commercial bank, leave the child in the bank lobby on the first floor, and run to the third floor myself and stand still in Queues among those who want to give my payment order)? Poor children, if they have to be carried with them to all these institutions !!!

How much easier it would be not to drag the children along all sorts of places, but simply call the Nanny on Call company and invite the nanny to sit with the child for 1-2 hours, at a specific time, and today, now, so that she can come in 10 minutes like a taxi. After all, sometimes it is impossible to plan a difficult situation in advance.

The nanny arrives for 10, well, a maximum of 30 minutes. With a child, he can sit on the street or at home, depending on where she finds you (or where circumstances found you). Moreover, the nanny does not need talents to cook delicious cereal, wash baby diapers or do math with the child. Only one thing is required of her: to take the child so that he would not be bored while waiting for mom (or dad): to read a book, draw, build cakes in the sandbox, etc.

There are probably specialized companies that supply nannies and governesses to their families, but they mainly employ them for a longer period (from a month or more). Our company would specialize in the urgent delivery of the nanny for a short time (from one hour to several hours).

Nannies can be recruited from among pensioners, young girls who have not yet found work, mature women who have already lost their jobs - there are a lot of such people. Create a database from them (with addresses and phone numbers). To hire a neat pensioner on your home phone, which would at the same time act as a dispatcher - send the nanny who is closest to the client by location to the client’s address.

If the legislation requires, then the office, of course, will need to be removed, and contracts with the nannies should be concluded, and it will be necessary to conclude short-term contracts with clients - because they trust the company of children. But these are surmountable difficulties. The main thing is that demand exists, which means that it can (and must) be satisfied.

The versatility of modern life stimulates a person to achieve a certain social level. Using the latest achievements of progress, it becomes possible to significantly improve the comfort of existence, add more vivid colors to everyday life and diversify leisure, find a new meaning and style of your own life.

Unfortunately, success today is associated with sufficient material support. In the pursuit of building a career and enrichment, there is not at all enough time and energy left to solve everyday problems, raising children, and organizing a household.

Therefore, attracting home helpers is rapidly gaining in popularity. The home staff service industry is justifiably gaining momentum in development.

Agency for professional search and selection of personnel for the family and at home is a great business idea. The demand for these services is due to their main value - saving the client’s personal time, a professional approach to home improvement, and impeccable housekeeping.

WHAT SHOULD I START DOING BUSINESS?

The successful activities of the agency for the selection of domestic staff does not depend on the number of inhabitants of a particular settlement. The lack of such services can be traced in all walks of life and the search for “your” client depends only on the proper organization of the business.

Justification of the idea of \u200b\u200bdeveloping a business for the provision of home staff services.

Recent trends in modern society demonstrate that a huge number of families use the services of governesses, housekeepers, nannies, drivers and other assistants. These specialists help people who are too busy with professional activities in solving everyday problems.

A specialized agency focused on the search and selection of the necessary home staff contributes to satisfy the client’s need for qualified specialists.

The basic principle of the agency’s functioning in a sense copies the work of a standard employment office:
  - search and selection of required specialists;
  - continuous expansion of its own database of job applicants;
  - attracting potential customers due to the popularization of the services provided.

Simply put, a certain database is created about professionals who offer their services. On the other side are customers who want to use the services of a specialist.

In this case, the Agency appears as a kind of liaison, carrying out bilateral work, while pursuing the maximum satisfaction of the interests of applicants and potential employers. Clients pay the agency the services of providing the necessary personnel, and applicants pay the post-employment service.

Thus, the reputation and fees of the agency providing home staff services directly depend on the responsible approach of agents to fulfill their duties, and can acquire a very impressive look.

Registration of a recruitment agency for domestic staff.

Intended business refers to a variety of entrepreneurial activities. To begin to officially work in the market for the provision of services, it is necessary to register a business in accordance with established rules and regulations of the law.

To legalize the recruitment agency for domestic staff, the easiest way is to draw up the documents of an individual entrepreneur - IP. The advantage of this form of registration is a simplified form for submitting documents, the absence of a mandatory authorized capital, the charter documents are not developed, the presence of a legal address is optional.

The procedure for registering an individual entrepreneur can be:

• - capable citizens of the Russian Federation who, at the time of filing documents, have reached the age of 18;
• - minors, in the presence of a decision of the court or guardianship authorities on legal capacity, permission of parents (guardians), as well as those who have entered into a marriage;
• - persons without citizenship and citizens of other states, upon presentation of a document that certifies the identity of the owner with a mark of temporary residence or a residence permit.

Prior to the transfer of documents for state registration of individual entrepreneurs, it is recommended to determine the future tax system, OKVED codes, and check in at a local employment center.

The latter is necessary for the subsequent compensation of all material costs that the registration procedure of an individual entrepreneur will entail (state duty, notarial services, production of seals, stamps, letterheads, etc.).

The rules of state registration are regulated by the Federal Law of 08.08.2001 N 129-ФЗ “On state registration of legal entities and individual entrepreneurs”.

The registration procedure is carried out by the tax inspectorate, which operates at the place of permanent residence of the applicant and is guided by the Regulation on the Federal Tax Service.

Making an individual entrepreneur is a simple process, but painstaking. It is necessary to prepare a mandatory set of documents:

• The IP registration initiator draws up an application in accordance with the established form P21001 of Appendix No. 18 “Application for state registration of an individual as an individual entrepreneur”. It is only necessary to fill out sheet A, the second part of the application (sheet B) is filled out by a tax service specialist. To lace up, number, and stick on the back the label "strung and numbered ..." and put the signatures at the notary public. The application should contain an indication of the OKVED codes that classify the entrepreneur's further activities. When filling out this line of the application, it is necessary to operate with the current edition of the corresponding collection. Subsequently, when such a need arises, it will be possible to make adjustments or additions to the nomenclature of codes.
• Original passport and photocopy of pages with name and registration on a single sheet.
• The original identification code with a copy of it.
• The original receipt confirming the payment of state duty is charged for issuing an IP. Details for the payment of state duty must be requested in the appropriate department of the tax service, where the registered IP.
• Two copies of the application for the application of the simplified tax system in the form of No. 26.2-1. STS is optimal for conducting entrepreneurial activities in the provision of services for the selection of domestic staff.
• Additionally, depending on the type of activity, a criminal record certificate may be required.
• Foreign citizens, as well as stateless persons, must submit documents proving their identity and confirming the right to temporary residence or an issued residence permit.
• Minors are additionally required to prepare a notarized permission of the parents (adoptive parents, guardians) to conduct entrepreneurial activity, or a copy of the marriage certificate, or a copy of the decision of the guardianship and trusteeship authorities or a copy of the court decision recognizing the registered person as fully legally competent

As a rule, registration of an individual entrepreneur is carried out within five to seven business days. Today, the tax service works on the principle of the so-called “one-stop shop” and independently informs the pension fund and statistics department about the registered IP. Therefore, in the agreed tax period:

• Certificate of state registration of an individual as an individual entrepreneur (OGRNIP).
• Extract from the unified state register of individual entrepreneurs (EGRIP).
• Notification of registration of individual entrepreneurs with the tax authority Form 2-3-Accounting.
• Notification of registration of individual entrepreneurs in the territorial authority of the Pension Fund of the Russian Federation at the place of residence.
• Notification of the assignment of statistics codes from Rosstat.

Rejection of registration of an IP can be caused if false information is provided, a criminal record, bankruptcy less than a year ago, errors and blots in the documents to be filled out, incomplete set of documents, documents sent to an inappropriate registration authority.

The opening of a bank account and the subsequent submission of information about it to the tax service, the purchase of a seal for an individual entrepreneur and cash register are not mandatory requirements.

FORMATION OF THE STAFF OF THE AGENCY EMPLOYEES

  Success in the development of any enterprise depends directly on a properly selected team of specialists. Qualifications and professional potential are fundamental factors in choosing candidates.

For the full-fledged work of the agency engaged in the selection of domestic staff, it will be necessary to form the staff: administrator or office manager, specialist (manager) for working with clients, specialist (manager) for personnel selection, psychologist, system administrator.

Administrator.

A good administrator is an indispensable office worker. His responsibilities include receiving and forwarding phone calls, coordinating the work of other employees, organizing order in the office space, making the necessary purchases, organizing jobs, and other managerial functions.

The candidate for the post of administrator must have a higher education, preferably experience in the same field, knowledge of the features of office equipment and PC. The office administrator must possess the following personal qualities: ease and clarity of presentation of thoughts, sociability, good looks, ability to convince, energy, responsibility, accuracy, organizational abilities, etc.

Account Manager.

  The mobilization of new customers and the preservation of existing relationships determines the effectiveness of the agency as a whole. The task of finding, attracting and escorting customers lies with the customer service specialist. Arranging a meeting, negotiating, filling out an application for recruiting personnel, concluding contracts for the provision of services, building a customer base is far from an incomplete list of the duties of this employee.

Competence, courtesy, tact, skill in business communication, basic knowledge of psychology, the ability to make the right decisions allow the manager to achieve a certain level in professional growth. The manager is required to have higher education in the specialization of psychology, marketing or management.

Recruitment Specialist.

The consideration of applicants for the vacancy of the specified specialist should be approached with particular seriousness. In this case, the presence of practical skills in the recruitment industry is simply necessary. An employee will be required to competently search for the required candidate, conduct a comprehensive interview at the highest level and equip applicants with the most sought-after vacancies.

A specialist (manager) for the selection of personnel forms and maintains a database consisting of detailed information about job applicants. In many respects, the positive reputation of the agency depends on the qualified and serious performance of their duties as the specialist responsible for the quality selection of staff.

System Administrator.

The agency’s office is necessarily equipped with computer and office equipment to optimize work processes. For the timely maintenance, adjustment, maintenance of equipment, the installation of various programs and office applications, the creation and technical maintenance of existing databases, server administration, and many other tasks of maintaining information systems and communications in the office, a regular unit such as a system administrator comes to the rescue.

Its main task is to organize the smooth functioning of all computer and related equipment, ensure the safe operation of information networks, and administer server systems.

Psychologist.

  At the initial stage of business development, this position may well remain vacant. Or use one-time work of this specialist if necessary to conduct psychological training for the team, testing clients or job seekers, etc.

In accordance with the Labor Code, an individual entrepreneur, when hiring a new employee, is required to conclude a written employment contract. If the agency is the start of work, a work book is started.

If there is a previously issued labor, an appropriate entry is made on the admission to the staff of the employee. In this case, the entrepreneur is additionally registered with the pension fund, insurance agencies as an employer and policyholder. IE pays the necessary contributions to the FSS and PF, and also pays taxes on personal income, i.e. employee.
  To top it all off, the employer has the right to take out medical insurance for employees.

WORK OVER IMAGE OF A BUSINESS PROJECT

A favorable image is the key to successful promotion of a business project in the market of goods and services. The image of a home recruitment agency reflects the recognition and trust of clients, creates a certain impression in public circles, and provides a firm position in the fierce competition in the market for the provision of recruitment services for home staff.

Measures to create and improve the image of the company are a long-term, meticulous and time-consuming business process, consisting of a great many separate directions.

Office is a business tool.

To organize the effective work of employees, negotiating, making appointments and performing other functional tasks of the agency, you need your own office. The visual impression of the room carries a representative orientation. It is beneficial to attract the attention of potential customers or partners to the activities of the company contributes to a well-designed appearance of the office.

  The organization of the workplace of each employee, observing the rules of ergonomics and personal space, should provide the opportunity for comfortable performance of professional duties. The spaciousness, sufficient illumination of the room, the correct placement of office equipment and necessary furniture significantly improves the overall atmosphere.

But, the office serves not only as the place of work for agency employees, but also as the “face” of the company. Therefore, the arrangement of space should organically be combined with the main activity. Every visitor to the recruitment agency should feel comfortable, feel at ease and comfortable.

As an option, the office can be decorated in the style of a studio apartment or living room, supplemented with fresh flowers and compositions, a room fountain, an aquarium or a bird cage. The potential waiting area should consist of a sufficient number of comfortable seating places (sofas, armchairs), a coffee table with current press and brochures containing complete information about the areas of activity and features of this company.

When choosing a room for an office, special attention should be paid to the appearance of the building; you should not stop at scruffy structures, former factories, hospitals, etc. The territorial location of the agency should not cause difficulties in finding and driving.

Agency name and company logo.

  The truth of the saying about the relationship of the name of the ship and its swimming prospects has been repeatedly confirmed in practice. The most ordinary goods under a sonorous brand are sold more successfully than the higher-quality, but "nameless" analogues.

Choosing the right name for the agency will require considerable work and ingenuity. First you need to familiarize yourself with the names of competing companies already existing in the region, excluding possible duplications. The uniqueness and originality of the name will help not to get lost in the general mass and will favorably affect the prospects for the development of activities.

The name should be concise, while carrying a semantic load. Abstract and too short names are difficult to perceive and remember. Dictionaries, special vocabulary, thesaurus will come in handy for finding a couple of original options. It is unacceptable for the name to exist autonomously, it must cause certain associations, in any way connected with the kind of activity of the agency. In the future, the name invented today may become a high-paying brand.

A good name, like expensive wine, requires aging. No need to rush to make a final decision, after a few days, frankly weak ideas are eliminated, leaving a really worthwhile option. A worthy name always works for the prestige of the company.

With the logo, things are about the same algorithm - monitoring ideas, associations, ease of perception, content, color scheme. This is a brand name, which over time is forced to become quite recognizable, but not lose its relevance.

Development for the agency of a personal site.

Due to technological progress, a lot of everyday tasks a person solves by means of Internet resources: paying bills, buying goods, making an appointment with a doctor, etc. Searching for a job or a necessary service in a particular city is no exception. Therefore, the presence of the site will significantly save personal time and material resources for tedious searches and luring potential customers and job seekers.

The site contains full information about the varieties of services provided, available vacancies, principles of mutually beneficial cooperation, guarantees, costs, contacts, etc.

Business card - presentation of a business in miniature.

In modern business circles, having your own business card is considered a sign of good taste. A well-designed business card has a representative appearance, fully reflects the profile of the business and the image of the owner. One of the methods of effective advertising is the exchange of business cards - a special ritual aimed at attracting new customers and strengthening business relations.

The advantage of this attribute of business style is accessibility and maximum content. The layout developed by the specialists should elegantly combine the name of the agency, logo, attractive slogan, a brief overview of the type of activity, contacts.

So that the business card is not visually overloaded, you can use the option of double-sided placement of information.

Already in the process of the full-fledged functioning of the recruitment agency for domestic staff, business reputation is made up of the professionalism of the specialists involved and the quality indicator of the services provided.

  We understand that in order to create a successful business: Law Office, you need to have special education and experience. But maybe you will be interested in the manual:
  Creating a successful business is important, but no less important, is achieving success in your personal life:

CUSTOMER DATABASE FORMATION

Marketing research of the social level, lifestyle of the population and the market for the provision of services in a particular locality will help determine the main areas of activity, namely, the most popular services and vacancies of home assistants.

  To develop a business, a large-scale advertising program is required. The dissemination of information about the recruitment of candidates for the positions of home assistants by the new agency in specialized print media and free regional newspapers helps to attract potential customers. In addition, you should independently study the existing job offers of job seekers and demand in the required personnel.

Employees of the agency review candidate’s resumes, arrange appointments, conduct interviews with the aim of rechecking qualifications and professional skills, and verify the reliability of recommendations from previous employment.

Thus, a base of job applicants is formed. Filling the base with a sufficient number of candidates of various specialties makes it possible to satisfy the individual requirements of people who need the services of home staff.

Agency specialists for each applicant draw up a separate card in electronic form, which indicates:

• - name of the applicant;
• - age;
• - general characteristics of personal data;
• - information about education, qualifications, courses taken, etc .;
• - data on work experience;
• - the position for which it is applying;
• - the level of desired salary;
• - possible work schedule;
• - contacts;
• - other.

Mandatory support of electronic personal files is required with photocopies of the necessary documents, recommendations from previous places of work, color photographs, a current certificate of medical examination, a certificate of no criminal record.

Those wishing to use the services of home staff must fill out an application for the selection of the required specialist. The application displays the following data:

• - FULL NAME;
• - area of \u200b\u200bresidence;
• - contacts;
• - profile of necessary services;
• - requirements for a job applicant;
• - range of duties;
• - requirements for the performance of work;
• - estimated work schedule;
• - possible pay;
• - deadlines for the execution of the application.

From the moment the client completes the application, the search and selection by the personnel specialist of the candidate that best meets the requirements of the customer begins. Depending on the complexity of the order and the requirements put forward, the application can be processed from several hours to several days, after which a personal meeting of the applicant and the employer is agreed.

The meeting takes place in the office of the agency, people get to know each other, clarify possible nuances, and if mutual interest in cooperation is achieved, the duration of the trial period is stipulated. After the client confirms the readiness to accept the test person for work, a tripartite contract is drawn up, which describes all working conditions, payment for services, the duration of the contract, obligations and responsibilities of the parties.

The contract is executed in triplicate - to the employee, employer and agency represented by individual entrepreneurs.

SERVICES OF WHICH HOME PERSONNEL DOES THE AGENCY OFFER?

The active position of the recruitment agency for domestic staff pursues the main goal - to quickly and efficiently satisfy the wishes of its customers. A universal vacancy database does not exist, it depends solely on the demand for the services of a particular specialist. The most popular are:

• - nannies;
• - housekeepers;
• - cooks;
• - governesses;
• - gardeners;
• - managers;
• - drivers;
• - security guards;
• - nurses;
• - couples.

Nanny.

  Professional babysitting services are aimed at comprehensive care and upbringing of the child. Based on the individual wishes of the parents and the age of the baby, all nannies can be classified:

1. Nanny for the baby.   The candidacy must have a medical education, baby massage skills, know the features of the development of the newborn, the rules of hygiene of infants, have practical experience in preparing proper and wholesome nutrition, taking into account the state of health, apply the development of fine motor skills, tactile perception of objects, organs of vision and hearing, perform with child exercises to strengthen muscles and joints. The nanny's duties include comprehensive care for the infant, regular walks, physical and psychological development, keeping the children's room and toys clean, and taking care of the children's clothes.
2. Nanny educator.Works with children of preschool and primary school age. Has a pedagogical (musical) or medical education, a certain experience in the specialty. The duties of the educator include intellectual and physical development, spiritual education, assistance in preparing school assignments, leisure activities, comprehensive care, and first aid.
3. The governess.Designed to look after children from three to four years. In addition to the duties that the nannies perform, the governess educates the child, helps in the formation of his personality, develops logic, memory, speech culture, a sense of taste, tact and aesthetics. At the discretion of the parents, the governess teaches languages, helps in the development of a musical instrument, the basics of choreography and painting.

Housekeeper.

  The name speaks for itself - it provides the proper order and impeccable cleanliness of housing. The duties of a housemaid include general cleaning of all premises, washing dishes, washing clothes, ironing, caring for furniture, clothes, indoor plants, pets, as directed by the employer, putting things in order in personal belongings, purchasing the necessary funds to perform duties, and performing a number of other small errands.

Cook.

The level of professionalism should be sufficient to provide the family with tasty, healthy and balanced nutrition. The cook independently purchases products, compiles and agrees a weekly menu taking into account the taste preferences of all family members, prepares and serves dishes, controls the quality and freshness of products, keeps the kitchen clean, organizes banquets.

Gardener.

It carries out all the work of growing plants in the garden and flower garden, engages in lawn mowing, cleaning the open area, implements landscape design ideas, maintains the working condition of garden tools, and controls the efficiency of communications.

Driver.

The personal driver is responsible for the timely delivery of the car and the safe movement of family members around the city and beyond. In addition, the driver personally diagnoses the car and monitors the serviceability of all mechanisms and systems, and carries out business orders if necessary.

Nurse.

The services of this specialist are required to care for the elderly, disabled or sick people. The duties include monitoring and informing employers about the state of health, timely use of medicines for the patient, assistance in hygiene procedures, escorting on walks, feeding and cooking, quartzing the patient's room, airing the room, cleaning, changing clothes, purchasing medicines and products.

Manager.

The manager ensures the organization of the whole range of housework, monitors the performance of duties of other maintenance personnel, maintains financial statements on the costs of housekeeping.

Married couple.

Some clients express a desire to hire a married couple. Usually the services of a married couple are used by the owners of country houses. With a large amount of housework, there is no need to hire several strangers at once, who will spend some time building interpersonal relationships.

Family is already a well-coordinated team. All household chores are conditionally divided into male and female. In this case, there is a conflict-free and rational distribution of housework. The woman is engaged in cleaning, ironing, washing, caring for clothes, looking after pets.

On the shoulders of a man lies the responsibility for minor repairs, care of the surrounding area, landscaping on a personal plot, etc.

The requirements put forward to the staff are individual and vary in accordance with the wishes of the client.

ADDITIONAL AGENCY SERVICES

Search and selection of home staff is mainly carried out with the aim of establishing a long-term relationship between the customer and the direct contractor. There are customers who need a one-time provision of services, for example: a nanny for the evening, a gardener to cut trees, a carpenter for minor repairs, etc.

The agency has the ability to provide the client with an appropriate high-level specialist. Payment for services is based on the total employment of the specialist - the actual hours worked.

Hourly work also distinguishes professionals whose services are not required on a daily or full-time basis:

• - the hairdresser;
• - massage therapist;
• - trainer;
• - manicurist;
• - psychologist;
• - Feng Shui specialist;
• - stylist;
• - tutor and others.

The tasks of the recruitment agency are to ensure the professional development of their candidates. On their own, to conduct trainings, advanced training courses, educational seminars and lectures is possible only with licensing activities.

Care should be taken to establish contacts with institutions that will provide training opportunities on a commercial basis, followed by the issuance of a supporting document.

RULES FOR SUCCESSFUL WORK OF THE AGENCY FOR SELECTION OF HOME PERSONNEL

Achieving the goals in the service sector for the provision of home staff services is associated with gaining trust and recognition of the agency's activities as an audience of potential customers.

  First of all, it is necessary to create a friendly, comfortable atmosphere in the agency team. Each specialist should have an understanding of the features of the work that other employees perform and, if necessary, replace them in the workplace.

Personal initiative in the work of each employee, mutual respect and the pursuit of a common goal strengthens interpersonal relationships, creating a favorable socio-psychological climate.

The prestige of the leader in the team is the guarantor of the prestige of the entire agency. The ability to competently build work processes and relationships in the team is transformed to the successful conduct of entrepreneurial activities to attract domestic staff.

Responsible and qualified performance of the duties of each specialist makes it possible to create a high-quality database. A holistic approach to the selection of personnel eliminates the risks to offer the client an unscrupulous employee.

The agency is vouched for each proposed candidate. If the customer is not satisfied with the quality of the work of the home assistant, the agency is obligated to replace it with another specialist as soon as possible or to compensate for the costs.

The management provides personal personnel and job seekers with regular training to increase professionalism, improve skills, and acquire new job opportunities. There is a constant personal growth, which contributes to the prospective development of the agency.

The agency has principles of confidentiality and a code of ethics. This affects not only the information received in the office. Each specialist working in the family agrees not to disseminate personal information about the employer, his level of social status, or facts of his personal life. Relationships are built on the laws of honor and morality.

In the absence of a unified system for selecting the required specialist, each application is processed individually taking into account all customer requirements. An individual approach maximally satisfies even the highest customer requirements.

The Agency does not interrupt its support of clients and applicants at the time of signing the contract and receiving payment for the services rendered. Related work is carried out throughout the actual period of service provision. Get expert help, support or advice at any time. Acting as a liaison, the agency represents and defends the interests of both parties.

Agency employees are interested in the high-quality provision of services, as Each client subsequently leaves feedback on the work of the agency and letters of recommendation for staff. A high percentage of positive reviews and recommendations indicates a correctly chosen business strategy.

Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?

Clients, turning to an agency for the selection of domestic staff, trust us the most expensive: children, home, family. A conscientious attitude to the duties of the entire team of specialists, a sense of personal responsibility, the correct determination of the motivation of candidates, diverse testing of the accuracy of information and personal qualities make it possible to justify the highest degree of customer confidence.

The style of a successful agency is an open, transparent, sincere and strong relationship with customers, a predominant individual approach, and certainly high-quality service.

• 1c accounting
• Yandex.Direct
• Classmates

At 19, Julia Klyueva got married, at 22 she gave birth to a son, at 23 she opened her first business, at 25 she gave birth again - this time twins. Now the branches and franchises of her home staff recruitment agency work in seven cities of Russia, and the base of nannies, nurses and housekeepers numbers tens of thousands of specialists who have been carefully selected. The founder of the Lady Mary agency, Julia Klyuyeva, told the site how to successfully develop her business as a mother with many children.

28 years old, entrepreneur from Barnaul, founder of the company. She graduated from the faculty of Barnaul Pedagogical University. At 23, she created Lady Mary, an agency for the selection of domestic staff, which now has branches in Krasnodar, Sochi and Sevastopol, and agency franchises operate in Gorno-Altaysk, Novosibirsk and Simferopol. Julia is married, her husband works in a large energy company; the family has three sons: the eldest is six years old, and the youngest twins are three years old.

   Looking for yourself

Julia Klyueva was born and raised in Barnaul. Mom is a teacher, father in the 90s was engaged in entrepreneurship, but then left the business and went to work for hire. Julia did not think about entrepreneurship - she dreamed of becoming a journalist. I entered the philology department of the Pedagogical University (there was a cat crying at the journalism department of budget places, and Julia didn’t want “that my parents would pull me”), and immediately went to work in the newspaper. But it turned out to be the newspaper "Life".

“At first it was interesting. I wrote about the stars who came to Barnaul. But the leadership demanded to write about who drank where, who noticed with whom, who got into a scandal, etc. It was morally difficult, so I did not last long. This kind of journalism is not for me, ”says Julia.

Later, she decided that she would go to school and work as a teacher. But she went to pedagogical practice and realized that the school was not hers either. However, life is also a school. The main thing in it is to learn lessons.

“I worked as a bowling administrator, and my boss told me:“ If you were smarter than me, then I would work for you. ” Then I thought: “Well, I'm smarter than you! Why then am I working for you? ” I began to realize that I did not want to work for hire. Moreover, there wasn’t such a thing, “I want to be an entrepreneur!” But I liked it when people take responsibility. When a person can decide something, he can provide decent work to other people. I liked exactly that in business, ”says Julia.

Manager myself

At 19, she got married. The husband is an energy engineer, works for a large reputable company. She graduated from high school, went on maternity leave, at the age of 22 gave birth to a son Cyril. It turned out that Cyril and gave her a business idea.

There was another event that pushed Julia to her own business. “Once I met a friend of mine, the director of Alpha Business School, she said that the company won a training tender, and suggested:“ Come to us, take the test. ” I think - why not? I came. Answered a hundred questions to identify entrepreneurial skills. And suddenly it turned out that I have a high rate! ” - recalls Julia.

They taught at a business school for free - to refuse a sin. Young and promising scored two groups of twenty people. In the evenings and on Sundays, they studied accounting, psychology, law, met with current entrepreneurs. The training lasted about a year. In the end, you should write and defend a business plan. By this time, the idea with which Julia came to the business school - the sale of sports goods for a franchise - no longer seemed interesting to her. But there were no other ideas.

“I really wanted to open my own business. But I had no idea. And I needed to understand with whom my child would stay. My son is less than a year old, while I was in the business school in the classroom, my husband remained with him. We have grandparents, they are all very good, but I can’t put my grandmother and grandson from 8 to 18 and deprive her of any personal life, ”says Julia.

“Started looking for a nanny. What the agencies provided me did not satisfy me. The girls came incompetent, I realized that the person at the interview is lying to me. No one had any certificates, even elementary ones - from a narcologist, psychiatrist, fluorography, blood. But you go to the child! Why are teachers being tested at school or kindergarten teachers, and the nannies are not ?! I was also looking for a nanny through Internet resources - the situation there turned out to be even worse. I began to understand that this niche in Barnaul has not been worked out. And in the end, she wrote a business plan for launching such an agency. ”

“At the end of the business school, we were all sent to an employment center for employment. The specialist girl asks: “Will you go to vacancies?” I answer: “I am with a business plan, will they give money for it or will not give it - I will still open it.” We did a great job with her. I received a subsidy for starting a business - 60 thousand rubles. I bought a computer on them, some furniture, paid for the rent of an office - a tiny one, in seven or eight squares. ”

“I was alone - my own manager, in principle - I needed to understand how everything works. Gave an advertisement. At that time I already had about twenty staff. And I quickly hired them all. It turned out that the need is great. In the first month I earned about 60 thousand. We can say that it paid off the investment, ”says Julia.

By the way, then she solved the issue with a nanny for her son - she hired a woman who literally raised Cyril until he went to kindergarten.

“This is a very difficult business.”

Life immediately began to make adjustments to the business model - it turned out that in Barnaul the demand is not only for nannies, but also nurses in large numbers!

“When I opened the agency, I thought that the main demand will be for nannies and housekeepers, and nurses are just for assortment. But, unfortunately, a lot of carers are required. A week at least three applications for a nurse for seriously ill people. Here was a man more or less healthy - and then lay down. Social workers come only twice a week to wash the floor, even if a person has a disability, and he is bedridden. Therefore, they hire a nurse. And now we have a lot of carers, ”says Julia.

She hired the first manager six months later - when she realized that she could not cope alone. For six years, the staff of “Lady Mary” has not grown much: in the agency’s office in Barnaul - Julia Klyueva herself and three managers. Accountant, security service (it happens that candidates in the guise of a former employer give a girlfriend's phone number or else somehow trick), Internet promotion - under contracts. If we talk about domestic staff, then in Barnaul the agency cooperates with nannies (745 in the base, 412 of them work), carers (365 in the base, 290 work), housekeepers (398 in the base, 210 work), drivers (42 in the base, 7 work). All of them work according to a patent, which costs 5-7 thousand rubles per year.

Legally, the company of Julia Klyueva is a limited liability company, such a legal form allows you to open branches and sell franchises. “There are a lot of recruiting agencies. Everyone thinks it's easy. And this is a very difficult business. And as a result of normal agencies in every big city - the fingers of one hand are enough to count. There are three major recruitment agencies in Barnaul. We have a common blacklist of nannies and housekeepers. We meet once a year. I believe that we are market leaders. ”

“Both in Moscow and in the regions, women lead the best agencies. It happens that the agency is bought by men, but it’s still a female business - and they put women to deal with it. This is how a woman will come and tell a man what to do with her house, things, and linen? These are intimate things. As far as I know, only in Rostov a man runs an agency, he himself, for seven years now, ”says Yulia Klyueva.

Not every mom can be a nanny.

Nannies, nurses, drivers, gardeners come to Lady Mary as a recruitment agency. To get to the agency’s base, they must provide a certain set of documents and certificates, pass a psychological test. After that, they are already invited to interview clients.

If the client and the employee approached each other, the agency receives its commission: the client pays 25 percent of the contract amount, the employee pays a percentage of the first salary. The contract can be for a month, for three months, for half a year, for a year. According to Julia, now they most often conclude a contract for a year.

If the contract is extended, the agency again receives its percentage. The nanny pays the client. The minimum wage per hour for a nanny is one hundred rubles.

The average salary of nannies employed through "Lady Mary" is about 25 thousand rubles, carers - about 20 thousand, drivers - from 20 thousand

“There are more,” says Julia. - For example, an application was received for a nanny with knowledge of English, Italian and Spanish (the family often travels abroad), the schedule is from eight in the morning to six in the evening, a five-day work week. Salary - 50 thousand rubles a month. For Barnaul, this is very, very good. And we found such a nanny, we have such people. ”

“Our personnel reserve is schools, kindergartens, including private ones. In Barnaul for a salary of 50 thousand rubles, you can pull a person almost anywhere. There are people who need a certain income, and I know that they will leave for me if I have a decent offer, ”Yulia explains.

In the mass consciousness, any woman who raised a child herself can be a nanny - she probably knows what and how. But the mass consciousness is mistaken. “Those who say:“ I raised my two, and can handle strangers! ”, We do not take. “Your child is one thing, the ability to get along with someone else's child is another,” says the head of “Lady Mary”.

By analysis and experimentally, the agency calculated a close to ideal image of the nanny. “The vast majority of our nannies are women over thirty years old. And this is not a whim. If the nanny is younger, then these are always small children, and she will be there with her head with her children. If there are no children, then she will arrange her personal life all the time - again not to work. Therefore, we work with women who have an established marital status. Yes, we have unmarried babysitters. There are those who are 25 years old. It happens that clients ask a young nanny - someone has a child who is drawn to young ones. But these are all the same girls with work experience, with teacher education, and without their children. ”

Two more fundamental requirements from “Lady Mary”: either extensive experience as a nanny, or teacher education with experience in kindergarten; so that the woman understands what work with children is.

Who orders the nannies

To paraphrase the old poem, we can say: “All sorts of nannies are needed, all sorts of nannies are important!” There are families who ask for a soft and kind nanny for their children. But more often - strict. The agency was called “Lady Mary” for a reason - surprisingly, the image of the strict Mary Poppins, who taught her not only children but the whole family to walk along the line, is even in demand.

“Many are asking for such nannies. Because if there are boys in the family, then there must be Mary Poppins. Or, for example, three boys in the family, and if they are also weather, then they need a strict nanny, definitely, ”Yulia Klyueva believes.

But maybe a man, a "mustachioed nanny," would have done better with the three boys? “I’m sure that a woman will cope better with children, even with three. In a man, it will turn out worse. It is easier for a man to physically act, but this is impossible. Moreover, if the employer is a nursing mother, how will she tell some subtleties to a man? So far, no one has asked a male nanny. Tutors, mentors for relatively adult children - in Moscow it is quite developed in wealthy families, among the stars. But for now this is not for Barnaul, ”Yulia is convinced.

The clientele of the agency is mainly representatives of the middle class, and above. Someone needs to work, someone does not want to fall out of society. “Tomorrow a client will come - their child was born ten days ago, and she is already behind the nanny, she does not want to sit at home. Like Ksenia Sobchak, we have so many mothers doing it. ”

Interestingly, economic crises hardly affect Lady Mary. Only in the first two months of 2015 there was a decline in applications, but even then the agency did not go into the “minus”. “And in March they did not give trips to kindergartens - and everyone went after the nannies,” recalls Julia.

The agency promotes its services through its own website, actively using seo-tools and Yandex.Direct. Of the social networks, only Odnoklassniki are involved, as Yulia Klyueva says: “Our people are there.” And, of course - word of mouth.

Share of healthy idealism

According to Julia, in this business is very important human attitude to the client. “Yesterday, a client called with whom we worked for two years. He has elderly parents here, and he is in London. It is unrealistic to transport them. We began to cooperate when they were still walking - they hired them carers with accommodation, then they took to bed, and we looked after them, and so on until the end. They were under 90 years old. He called and said: "I do not know what I would do without you." His parents had care until the last minutes; they were loved, guarded. This is important. The fact that he brought us a certain amount of money is also, of course, important. But the human attitude outweighs. If we hadn’t treated our customers like that, we would haven’t earned anything, ”says the owner of Lady Mary.

Julia generally believes that in a successful business a share of healthy idealism is required. “Yes, the financial issue is important. But this should not be in the first place. Initially, you should be interested in the work. If there is no pleasure from work, if you only count money and wait for the end of the working day, then this is the psychology of the employee. You need to understand - what you want, for whom you do it, for what. You must understand that you benefit people. Only then can you earn. For me, in the first place is definitely a mission. The share of healthy idealism in business should be. As soon as you put money in the first place, everything immediately falls apart. ”

“I really love when customers thank us, when staff thanks me, when the nannies bring chocolates to my managers and say:“ Girls, thank you very much, I have such a cool job now! ” From this you get high - from what you have done well for people. ”

However, in order to be “good,” someone has to do poorly. “I always parted normally with everyone,” says Julia. “But once she fired the manager unpleasantly, with a scandal.” A tender was announced for the provision of carers for a large amount - only we had to get a million from this tender. She was engaged in this tender - and simply did not go to the last procedure. And then she disappeared for another ten days. Satisfied my personal life - what tenders are there. They began to sort it out - she believed that she was right in everything, blamed on other managers. I didn’t dismiss her under the article, I just gave her the labor. Here is my fault as a leader. I did not control. But I controlled until some point, then she says: "I understood everything." If I continue to control, then why do I need a manager? ”Says Julia.

In another situation, the client demanded to return the prepayment. “She offered the nanny to work without a contract, so as not to pay us a percentage. The nanny refused and left. Then the client demanded to give her an advance payment. I said, "Through the court." The money was small, the contract was not signed, so we had no chance. But she had to run after this money ... I can be a gentle person. I won’t go over the heads. You just have to live by conscience. Everything will be back. But one must be punished for misconduct and deeds that I consider unfair. ”

Roots and crown

A successful business must grow. And for “Lady Mary” once it was time to go beyond Barnaul. “In 2012, people came and said,“ Sell us a franchise. ” And we didn’t have it yet. But if there is demand, then we pretty quickly, in two months, formalized everything - and in 2013 we sold the first franchise to Gorno-Altaysk. Then we opened a branch. I immediately understood that there would be more work with the branch, but I wanted it. This is probably purely female logic. I saw how much my franchisees earn. ”

“A branch is all from scratch, in a strange city ... I had to fly a lot, for me the plane was like a taxi, I lived in airplanes. We opened a branch, then again sold the franchise, then again opened a branch. Now we have three branches throughout the country, three franchises sold and one more in the process of registration. ”

The cost of the franchise from Lady Mary is 100 thousand rubles plus royalties, the size of which depends on the city: the larger the city - the higher the royalties

“Our franchise is one of the most inexpensive. Because I do not have a goal to make money on a franchise, I have a goal to scale. Under a franchise, a person receives documents, programs and a site. We give all the tools, we constantly advise. But even with this support, not everyone can work. The problem is in the entrepreneurial qualities of the leader, and in the fact that people from all sides of our business: dad, mom, child, nanny ... The nanny may not have the same character as the child, mom, grandmother ... You can’t automate anything. Everyone has different deadlines for reaching profit: someone leaves in the first month, someone cannot and in three months, ”says Julia.

As a tree grows not only with a crown, but also with roots, so the business of Julia Klyueva grew not only in breadth, but also inland. Indeed, many people require qualified care and supervision.

“From the very beginning, parents of children with cerebral palsy, Down syndrome, visually impaired children came to us. For classes with them - for the development of motor skills, tactile sensations, for the training of visually impaired - special equipment is needed. So the project “Social respite” was born, for the implementation of which in 2015 we received a grant of 300 thousand rubles. We bought with this money an electronic hand-held video magnifier "Vizor", with which visually impaired children can read electronic books, a set of teaching materials "Sensory", a special correction keyboard for children with motor disabilities. "

“Our other area is Life Line, GPS trackers that allow us to track where a person is. The software developed by our order determines the location of a person with an accuracy of ten meters. Such trackers are bought by children for their parents, who can leave home and forget how to return. Parents buy their children - just in case, because people are now very afraid for the children. There is an emergency call button on the tracker, ”explains Julia Klyueva.

Know the limits

Three years ago twins were born in the Klyuev family - Danil and Denis. When asked how pregnancy combined with business, Julia replies: “Easy!”

“I worked until the last. And when I gave birth, she asked the doctors to discharge me from the hospital early - I had to be at the meeting on the results of the Altai - Growth Points forum. I was released from the hospital a day earlier, ”Julia laughs.

The only "weakness" that our heroine has allowed and is allowing herself is rest on the sea. “When we got married, my husband drove me to Sochi. And starting a business, I dreamed that I would go to the sea every two to three months. The first thing I did, as soon as finances allowed, I immediately flew swimming and sunbathing! And then she constantly flew to the sea. Now, however, less often, but still - twice a year we visit. "

However, it has already been a year since Julia sets priorities a little differently and frees up time not only for the sea once every six months. “I came up with a business in order to be free. And then it turned out that it was not business for me, but I for business. I want to see my husband, go to rest with him. For me, the family is primary. I want the children to see me. I want to go to the elder for his performances in karate. I want to do something at home myself - this is my home. I’m primarily a woman, ”says Julia.

As a result of partial optimization, the Life Line project was outsourced, and Julia decided to focus only on Lady Mary, of which the Social Rescue is a part.

   “Home Mary Poppins Barnaul” says that she does not plan new projects yet. Now she devotes more time to her family, herself (she lost 24 kilograms), yoga. Although it is recognized that business is still in the head. “Physically, I'm at work until five or six in the evening. A head - around the clock. I even dream of work. ”

Parenting is by no means an easy task, not everyone can cope with it, and when it’s other children, the responsibility increases several times. Not every mother can entrust her child to an outsider. But what to do when life circumstances force us to take forced measures. There are two options: arrange a baby in kindergarten or hire a nanny. It is worth noting that the first option is not always possible. For example, in a kindergarten, elementary, there may be no places, or the child has not reached the age when you can attend kindergarten.

The need for a private nanny service may arise in every family at some point. Some mothers are forced to work, other women, only sometimes they need to leave for a while. In each individual case, you can fully rely on the nanny agency, which guarantees safety and appropriate care for the baby in your absence.

In today's article, we want to talk about the next - the opening of a nanny agency. How profitable is this business on services without investments? Let's talk about everything in detail and in order.

How to open a nanny agency?

Determine the type of business

1. Kindergarten at home. Opening a kindergarten at home is a rather troublesome affair. You will need to properly equip the premises (apartment or house), get all the permits from the sanitary, fire service, go through registration, etc. To implement this business idea, you need a lot of money, so for beginners, this option is hardly suitable for making money .
2. Nanny for an hour. This option does not imply registering you as an individual entrepreneur and this is good, because you do not need to mess with papers, try to look for a part-time job, you can at any time.
3. Opening a nanny agency. In this case, it is already necessary to register as an individual entrepreneur or legal entity (LLC). In this case, the agency acts as an intermediary between the customer (nannies, governesses) and the client. The agency earns a percentage of each successful order or employment of its employee. Most often, it is the nanny agencies that receive good orders, because they guarantee clients decency and staff training.

For beginners, I recommend first stopping at the “nanny for an hour” option. Even if you do not plan to work as a nanny, but want to open an agency, everything is exactly work experience will not hurt. You will be able to understand the essence of the work, learn all the nuances, evaluate the advantages and disadvantages of this profession. Thus, avoid a lot of mistakes while opening your own agency.

How to become a nanny?

Getting a nanny job with a good salary is not easy. For this, it is necessary to meet a number of requirements. Let's talk in more detail about what qualities a nanny should have.

Moral qualities. Well-mannered and accurate, correct speech and the presence of good manners. This is the first thing any employer should pay attention to.

Professionalism. It is desirable to have a teacher or medical education, then work can be found faster and wages, respectively, will be much higher.

Experience. To entrust your child to a stranger, and even without work experience, no one can. And your arguments about allegedly nursing a younger brother or sister will sound unconvincing. Therefore, get ready for the fact that you will need positive recommendations from the previous place of work. It is very good if you worked in a kindergarten or. If there are no recommendations, then the only option is to contact friends and relatives who may need a childcare service or they can recommend you to their friends.

How much does a nanny cost per hour?

Firstly, this is a place to stay. It is worth noting that this type can be an excellent side job. Competition in small towns, as a rule, is minimal, so there is a chance to make good money, occupying an almost empty niche.

Secondly - work experience and qualifications. As noted earlier, nannies who have the appropriate education and good recommendations will receive much higher wages than their counterparts without work experience.

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Independent job search or employment through an agency?

The cost of babysitting for an hour is determined, also according to the method of employment. You have the opportunity to independently look for clients or contact the agency that will find you a job that meets your requirements. It is worth noting that the most profitable orders can be obtained through the agency.

We can conclude that the child care service is quite in demand in modern times. Therefore, the business of opening a nanny agency will certainly be profitable in both a large and a small city.

If you liked this business idea, then feel free to proceed with its implementation.