Alexander Kaptsov

Reading time: 10 minutes

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An interesting idea for a novice entrepreneur can be the opening of their own pet store. From an economic point of view, the attractiveness of such a business is quite obvious, because according to statistics, a cat lives in every third family, a dog in every fifth. There are still lovers of aquarium fish, birds and hamsters. The demand for pet products is stable at any time of the year, so we can talk about the profitability of the business. The main thing is to correctly determine the assortment of the necessary products and draw up a competent business plan.

Opening a pet store: pros and cons of business

As in any business activity, the opening of a pet store has its pros and cons:

Since there are still more advantages in opening this business, it makes sense to invest in a pet store. The decisive importance in the promotion of ideas is given to the competent territorial location of the premises and a carefully selected assortment.

What documents are needed to open a pet store from scratch - requirements and permits

In order to work calmly, and not wait for the arrival of regulatory authorities, it is better to immediately legalize your business.

Where to start preparing all the necessary documentation:

1. Naturally, the first step should be registration of the enterprise in the status of LLC or IP. Registration as an IP is advisable if the area of \u200b\u200bthe pet store is less than 50 m2, and the planned turnover will be small. Registration of the status of a legal entity (LLC) makes it possible to conclude agreements with wholesale suppliers, obtain a license for the sale of medicines if there is a specialist veterinarian on staff.
2. The next step is to obtain permits from the SES and the fire inspection. They will be issued on the basis of the report of the commissions that will visit the institution to check its compliance with current standards.
3. Permits from the environmental community and the veterinary service will also be required.
4. License for the sale of veterinary products.
5. OKVED codes (47.76.2; 46.38.22; 46.11 and others) and the optimal tax system (USN or UNDV).
6. Register a cash register.

An entrepreneur will have to spend several months and about 70,000 rubles collecting and preparing the necessary documentation. Professionals will solve all issues faster.

What is needed to organize a pet store from scratch?

To start a pet store from scratch, you will need not only official registration of the enterprise and obtaining work permits. We will have to solve a lot of organizational issues related to the choice of premises and the purchase of equipment, interior design and promotional events, staffing and selection of assortment. But first things first.

Location

According to experts, the most successful option for the location of the pet store may be its placement in the premises of a veterinary clinic or at the hotel for animals. This is because people with animals regularly come to such institutions. It is this category of visitors that is most interested in acquiring goods at a pet store.

If the implementation of such an option is unrealistic, then you can open a store in any other passage, it is not necessary that these are central streets. You can even rent a small room in a large shopping center or in a residential area.

The main thing is that the outlet is located on the ground floor of the building and has a facade entrance, a sign above which can be used as an advertisement. It should be bright and memorable.

Pet shop room

To choose the right room for the pet store, first of all, you need to determine its format:

• For the functioning of a small stall, 8-10 m2 is enough.
• Under the average pet store you will need a room from 50-80 m2.
• Well, a supermarket for animals should be located on an area of \u200b\u200bnot less than 100-150 m2. In this case, it is better for the entrepreneur to rent a detached one-story building.

With a sufficient area of \u200b\u200bthe pet store, the allocation of thematic zones in it is the optimal solution. For example, it can be departments: “Everything for cats”, “Aquarium”, “Clean paws”, “Birdhouse” and so on. Visitors to the store will be able to more conveniently and purposefully determine their purchases.

To save money, it is best to rent a ready-made and adapted for work premises in a non-residential fund. It’s easier to get all the necessary permissions and open your store faster.

Furniture and interior design

In pet stores you rarely see interesting interior solutions and you can play this to attract visitors. The colorfully decorated facade with funny images of animals, as well as aquariums or bird cages displayed in the windows, are likely to arouse the interest of customers and the desire to visit the store. Inside, the interior can be supplemented with paintings of pets, funny plush toys, "living" on the windowsills, original furniture. An excellent decoration of the store and an excellent background for living creatures will be fresh flowers and plants. That's really what you do not need to save!

Proper placement of cages, terrariums and aquariums will allow you to view them from all sides. The best option for their installation will be special podiums. If you suddenly want to update the interior, then the racks on wheels will come to the rescue. They can be moved in any direction, easily creating various compositions. However, without closed display cases, a desktop and counters, the list of furniture will be incomplete.

reference . Only feed and large items may be freely available. Veterinary products are required to be placed in closed display cases.

Equipment and inventory

As for equipping a stall for selling feed, equipping it is as easy as shelling pears. It is enough to install racks and table scales - that’s all the complete set.

It will be more difficult to determine the pet store, because significant costs will require the purchase of:

• Refrigeration equipment (cabinet and display cabinets) - 77 000-80 000 rubles.
• Checkout counter - 3,000 rubles.
• Lamps for heating animals, UV radiation systems - 5 580-76 130 rubles / pcs.
• Cages, aquariums, terrariums - from 1950 rubles / pc.

Moreover, ordinary cages used at home are not suitable for keeping animals in the store. They should have a certain margin of safety, easy to clean and so on.

The costly part will also be the installation of electrical equipment. But you can’t do without it, since many of the animals need lighting. If the entrepreneur still does not have enough funds or experience to maintain large breeds, then at first he can start selling small animals - hamsters and budgies. They do not need special care and can be contained in ordinary cells.

Range

Professionals know how difficult it is to form the right assortment immediately after opening a store. Usually, taking into account the specifics of the region, this takes about three months. At first, in order to establish trade, you can borrow the experience of existing pet stores, and then use your own experience.

According to experts, the greatest profit for the business comes from animal feed. Food is best sold for cats and dogs, and slightly worse for rodents and birds. The second most popular group of products are tray fillers and care products. The sale of cages, aquariums, food bowls, cat houses, animal care literature also brings some profit, but it does not compare with the sale of feed. Nevertheless, the assortment of the store should be varied, since the quantity and quality of goods affect the level of sales and profitability of the business.

The ratio of product groups in the assortment of a pet store as a percentage:

Staff

The selection of employees in a pet store is undoubtedly an important step in the formation of a successful business. Moreover, this business is distinguished by certain specifics - working with animals. That is why only people with a veterinary education can apply for the position of sales consultants. At a minimum, the store must have 2 sellers. Of the professional qualities they should have: sociability, a desire to learn, knowledge of the topic. The salaries of sellers will have to spend 40,000 rubles a month. plus 10% of revenue.

Who else to invite to work:

1. Store directors . At first, an entrepreneur himself can act as a director.
2. Vet . It is not necessary to enroll in the state. He can work independently, leading a private reception.
3. Accountants . With a small turnover and in the process of promotion, accounting can be ordered from an outsourcing company. The monthly cost of such a service will cost 2,600-3,300 rubles.
4. Cleaning lady . The salary of a cleaning lady is usually 12,000 rubles.

If the store is a family affair, then try to do it on your own, without attracting outsiders.

Pet store marketing and advertising: how to promote a business from scratch?

Even the best pet store should take care at the start of the project about the proper advertising for their promotion.

Asking the question of how to promote a business from scratch, you can get many solutions:

• The original design of the windows and the bright sign will certainly attract the attention of passers-by to the store.
• Posting advertisements at stops, billboards and in transport will cover a significant resource of potential buyers.
• Promotion of the store through social networks and thematic groups on the Internet will expand the audience of customers.

In addition, a good idea would be to conduct all kinds of PR events:

1. Food tasting events.
2. Promotional programs such as "Buy two goods for the price of one", "Make a purchase, get a gift."
3. Bonuses and discounts for regular customers.

A ready-made business plan for a pet store from scratch: calculating profitability and costs

In its most general form, a business plan is presented as follows:

Almost every family has a pet. Many homes have a cat or dog, a hamster or a budgie, exotic reptiles, aquarium fish and turtles. Who is now not only kept in apartments. Recently it has become very fashionable to start Madagascar cockroaches, snakes, chinchillas, iguanas and even chameleons. Human imagination has no limits.

Each person goes to a pet store and buys an animal based on their preferences and wallet capabilities. When purchasing an animal in the house, do not forget about the responsibility that you assume. You will need to not only give affection and love to the pet, but also take certain obligations to care for it.

Animals act on humans as a kind of sedative. They are able to create an atmosphere of warmth and comfort in the house. If you come home from work tired and irritated, then seeing the kind and devoted eyes of your four-legged friend, you will realize that life was a success.

Do you want to start your business from scratch and wonder where your knowledge and skills will be most useful? Try opening a pet shop from scratch. Demand for these goods has always been and will remain. Even if the country is not in a very favorable economic environment, people will never give up their pets.

This type of entrepreneurial activity attracts many businessmen. The reason for this is quite simple: the pet store will be in demand in any locality, even in the smallest.

Significance of a pet store opening business plan

How can I earn capital from selling pet products? You can get an answer to this question by compiling a detailed pet store business plan with calculations. Opening any business, first you need to delve into its essence, decide what exactly you plan to sell to customers.

A novice businessman can go the wrong way, starting immediately to sell animals and accessories. This, of course, brings a good profit, but do not forget that their care will require money, and you have not too much of it yet. For the maintenance of one thoroughbred cat, for example, about 3.5 thousand rubles are spent per month. This is not counting the cells, vaccinations at the veterinarian, etc. Therefore, it is better to start with various little things and feed.

A business plan is a description of the future concept of your business. He will not allow you to deviate from the goal. With it, you can calculate the costs of opening as accurately as possible, calculate all the possible risks and prospects. By strictly adhering to your plan, you will not miss a single trifle. Finally, another advantage of a business plan is that it will help you attract people who want to invest their money in developing your business.

The conclusion follows: a step-by-step instruction "How to open a pet store" - your first step on the road to success. Without it, your actions may be insecure.

When drawing up a business plan, you need to follow the following instructions:

•   to your store;
• analyze the market and opportunities of potential buyers in your city;
• study competitors well;
• study the target audience;
• describe the organization of the entire workflow
• describe the service and the goods being sold;
• make the necessary financial calculations.

Market analysis. Competition

Before opening a store for pet products, study the market, if possible, try to analyze the mistakes of competitors. If your village already has similar stores, do not worry - it means that there is a demand for this type of product.

Despite the periodic difficulties arising in our country in the economy, the domestic market for animal products is one of the most promising. This market segment is quite resistant to economic downturns. Even if you have to reduce the spending of the family budget, rarely will anyone agree to cut back on the cost of a pet.

In Russia, there are more than 30 million domestic cats and about 22 million dogs. Leading experts of the zoo market unanimously argue that the growth in demand for animal products is constantly growing. The annual growth in the pet food market is 25-30%.

The competition in this business is great enough. The pet products market is completing its formation. His condition at the moment can be described as "on takeoff."

By lowering the price of products a little, you can lure competitors' buyers to yourself. Pay attention to what goods are not available in the store of opponents, and place a bet on it. Customers love gifts. Small trifles presented to the buyer can play a decisive role in choosing a store. If you provide support services (for example, grooming animals, manicure to cats and dogs), this will bring additional profit.

Do not forget that many people do not have time to go shopping. If you organize the delivery of goods to your home - this will be a significant plus for your business.

Goals, objectives, target audience

goalwhich every future owner of this business should set for himself is the satisfaction of the needs of the population of the city in goods for animals. You will need to try to make sure that on the shelves of your store the assortment of goods delights the buyer, and customers do not go to other outlets in search of the things they need.

We must strive to fulfill the goals set for ourselves tasksnamely: attracting customers by various methods, improving customer service, increasing and updating the assortment.

Knowledge target audience  Is half the success. In this case, the target audience of this business is quite large and diverse. As we have said, everyone loves animals, and almost every Russian family has a favorite animal. And all of them, as you know, want to eat, need care products, vitamins, toilets for toilets, etc. Therefore, you will always have clients.

What documents are needed to open a pet store?

The documents should indicate that you will be engaged not only in retail trade, but also services for the public. You can’t do without it if you decide to open a small atelier where you will sew clothes for our smaller brothers, or a grooming salon where you can trim the animal, wash its ears, eyes and brush its teeth.

After it is handed over to you, you will have to register with the Pension Fund and the Tax Inspectorate in order to obtain status. If you plan to trade veterinary products, you will need to obtain additional permits. In order to sell medicines, your company must have a veterinarian; you will need a special license. To sell animals, you also need to get permission.

At the moment, individual entrepreneurs in retail work on, but under one condition: the sales area should not be more than 150 sq.m. If this condition is not met, then you need to switch to (in this case, all income and expenses are taken into account).

Pet Shop Assortment

The product range should be focused on the buyer with an average income. Your store should have a large selection of products. Without which no pet shop is possible:

• feed for all types of animals;
• drinking bowls, bowls, feeders;
• toys, combs, shampoos;
• special literature on animal welfare rules;
• accessories for the aquarium;
• leashes, collars, muzzles;
• toilets and fillers for them;
• vitamins;
• houses for pets. Mattresses for dogs. For cats - sharpeners for claws;
• anthelmintic drugs;
• drops for removing fleas;
• drops for ears and eyes;
• contraception drugs;
• if your store is located near the private sector, do not forget about such things as mineral fertilizing for agricultural animals and accessories for equestrian facilities.

Customer acquisition

In order to attract buyers to your store, you must fulfill the following requirements:

Is it profitable to open a pet store?

In order to find out the expected level of income, you need to make a list of all costs. The average mark-up on a product in a pet store does not exceed 30%. The highest margin can be set for medicines and accessories (from 50 to 100%). For hot products - no more than 20%.

We understand that the exact numbers of costs and returns will depend on many individual factors. Therefore consider estimated costs  for a medium-sized store in a city with a population of about 500,000:

• room repair and sign - 200,000 rubles;
• purchase of commercial equipment - 100 - 150 000 rubles .;
• stock of goods - 1 500 000 rubles .;
• current assets 250 000 rub.
• Total: 2,100,000.

Now about arrived  of the same store every month:

• revenue - 1 000 000 - 1 100 000 rubles .;
• the cost of goods - 758 620 rubles;
• gross profit - 341 379 rubles;
• expenses - 219,500 rubles .;
• uTII tax - 20,000;
• net profit - 100,000 rubles.

Payback  will directly depend on the money invested in the opening and on the volume of sales. A small store will pay off somewhere in 6-7 months. A large store will pay off in at least 2 years.

Profitability  Pet shop - 20-25%. These are pretty high rates.

Your store will bring good profit only if it is in the "right" place, and customer service is at a high professional level.

As for prices, they should not be higher than competitors. The product range must be constantly updated and replenished the quantity of goods. If you follow these recommendations, opening a pet store will bring you good profit.

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Every year, the pet market is growing by about 40%. Today it is already quite difficult to find a family in which there is no pet. Therefore, the idea of \u200b\u200bopening a pet store from scratch does not seem trite or stupid. You can really make good money on this.

These stores come in four types:

1. Small outlets;
2. large shops;
3. specialized sites;
4. departments in supermarkets.

The choice is yours.

Legal registration

What do you need to open a pet store? First you register your business. If it is a big point - like an LLC, if a small one - like an IP. You will also need permission from the trade department and an extract from the State Register. After that, you are registered with the Tax Inspectorate and the Pension Fund.

From the State Administration of Veterinary of the Territory / Region you get all the necessary documentation and permission to import birds, fish and animals.

As for the premises in which you intend to trade, it must be examined by the fire department and the Sanitary and Epidemiological Station.

Trading room

How to open a pet store and where is it better to do? You need to find the right place. “Right” is often understood as the location at large shopping centers and other retail outlets (markets or supermarkets), near residential neighborhoods and parking lots. This should not be a very small room, because it should also include a utility room and a storage room.

Take care of the sign in advance: it should be bright and noticeable, so that any passerby will immediately notice it and note for themselves where your pet store is.

Shop equipment

For such a point, you do not need to buy anything fanciful or extraordinary. For trading you will need:

• Counters;
• shelving;
• shop windows
• work tables.

If there are feeds, mixtures and preparations that will be sold by weight, you will need to additionally buy scales.

There is an option to save on equipment. So, for example, you can negotiate with suppliers of goods to receive the plastic racks that they have in stock. Sometimes such items are inconvenient to use, but the main plus is a bright and beautiful design that pleases the eye.

As long as you place the goods of these suppliers on such racks, you are entitled to use them for free. All other equipment is purchased by hand. Get ready for the fact that you will need to spend time looking for him, but this will cut costs.

Range

Decide on the entire range in advance. It can be exclusively pet products or also animals. For the first option, you can use a small area, you will not need to spend a lot of money, get licenses or hire highly qualified personnel. But, and income will be less.

Want to sell animals? The area should be large, the costs of purchasing goods, renting the right premises, hiring qualified employees, obtaining all the necessary documentation will increase. Animals need to be fed, they must be properly looked after. In this case, the income will be much greater, but a lot of effort will be made.

Open your point of sale, start selling the most popular products, and only when you see income, will you meet regular customers, you will be left with orders, you can go up a notch, expanding the range and services.

What is a hot commodity in a given business? This product is for dogs and cats - the most common pets:

• Feed;
• goodies;
• toys
• fillers for toilets;
• remedies for ticks, fleas, worms;
• shampoos, combs and other care products;
• harnesses and collars;
• carrying and cages.

If you are opening in a big city, you can offer clothes for cats and dogs. Why is it worth doing in a big city? Because the urban population such a product is more popular than the rural. Also, the range can be expanded with furniture for animals.

The problem with such a market is that it can be quite difficult initially to determine which product range will be in great demand. But, in the process, you can always make your own adjustments.

Qualified staff

To increase the popularity of your pet store and wipe your nose to your closest competitors, hire a veterinarian who will either act as a salesperson or host an appointment. If this is the second option, then you should notify buyers about the hours of specialist appointment.

In any case, as a regular seller you can choose a competent and decent person. It is not necessary that he has a veterinary education. The main thing is that he should have an idea about the assortment, the purpose of the goods, and also be able to advise the buyer if necessary.

The profit you will receive is largely dependent on your staff. If people want to work and earn, receiving interest from sales, quarterly bonuses, etc., then they will give all the best in their work.

The financial side of the issue

Many people wonder if it is profitable to open a pet store from scratch. First you will need to spend a certain amount of money on:

• Repair of the premises;
• area lighting;
• signboard placement;
• arrangement of the heating system (if it is not) and ventilation;
• the acquisition of new equipment for the placement of goods and its sale;
• inventory for 1-2 months.

The total amount of all expenses will directly depend on the condition of the entire room, materials and equipment that you are going to use, the size of the entire area, etc.

About 220,000 rubles will be spent on repairs and a sign, 1,600,000 rubles on goods, 150,000 rubles on equipment, 250,000 rubles on working capital. According to the latest calculation, depending on the products and the area of \u200b\u200bthe premises, the approximate costs will be from 2,000,000 to 3,000,000 rubles.

The monthly profit of such a store can be planned in advance. If your pet store is located in a city with a population of 300,000 to 500,000, then it will bring up to 1,500,000 a year to the owner. The absolute payback of the entire project will come in 18-24 months.

Your approximate income per month:

• Monthly revenue - 1,100,000;
• prime cost - 760,000;
• gross profit - 340,000;
• expenses - 220,000;
• income before tax - 120,000;
• tax - 20,000;
• net income - 100,000.

Such a profit will be stable if you choose the right place to trade, prices will be competitive, service will be of high quality, and assortment will be wide.

Possible risks

How to open a pet store, avoiding risks? This is difficult, because risks arise directly in the trading process. The only thing you can do is prepare for them in advance.

• Risk one: small town / big city. In the first case, you will not be able to conduct business because of agricultural land nearby. The second is unacceptable due to great competition. The best option is the regional center. At the same time, you should also consider the level of income of the local population, because the demand may be too low. Based on demand and taking into account small nuances, you can always choose the assortment that is considered the most profitable.
• The second risk: appearance.  Sometimes many customers visit your direct competitors just because they don’t like the look of your store. Many customers are visuals, and they just like a tidy place, bright shelving, a cozy atmosphere. Despite the prices and assortment, they can leave you only because they did not like the sign or the interior. Therefore, even redecorating the area you rent will be appropriate.
• Third risk: unskilled / rude personnel. Often, it’s the staff that scares customers away. The sales assistant must be friendly, he must also understand the assortment.
• Risk Four: Frequent Experimentation. It is very difficult to calculate which product from the assortment will be popular in a particular area. You can experiment, but do not do it too often. Wait a little so that you can then navigate to the requests of your regular customers.
• Risk Five: Live Commodity. Due to the relatively low demand, possible fines, as well as fees for permits, keeping animals in stores can be unprofitable.

We advise you to re-read all the collected information once again if you want to engage in such a business. Like any other type of entrepreneurial activity, it can be quite risky, but you can still make a profit if you carefully consider everything.

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Every year, such a market segment as the pet market is growing by almost forty percent. And nowadays almost every family has a pet. From this we conclude that organizing your business, such as a pet store is considered a rather promising niche in business. And let's say with full confidence, here you manage to earn good money. Therefore, in this publication, we decided to tell you about how to open a pet store from scratch.

Helpful information

If you plan to find out the answer to the question of how to open a pet store, then step-by-step instructions can help you in this matter. But before you talk about the intricacies of opening such a case, it is worth telling some information about such a direction in business.

So, pet stores are divided into four types:

• Small shops / outlets.
• Large (individual) stores.
• Zoo - online stores.
• Departments in hypermarkets.

What kind of store to give preference to decide for yourself. But remember that opening such a business requires a special approach.

The legal side of the issue

But what do you need in order to open a pet store? First you must go through state registration. To open a limited liability company is if you plan to create a large store, but if you do not plan to open a very large one, then registration as an individual entrepreneur is suitable for you.

Bodies of the State Administration of Veterinary of the Territory (region) will issue you documents and permits for the import of birds, fish and animals.

To start the activity, without fail, you must be checked by the Sanitary and Epidemiological Service and firefighters. They will give you their conclusions.

Pet shop room

So, you need to start searching for the most suitable premises for a pet shop. The most competent way out of this situation is to find a room in large shopping centers, either in the market or, for example, in a supermarket. The room, in addition to the trading floor, should have both a warehouse and a utility room. Think over the question with the sign. She, of course, should be bright and memorable.

We equip our store

To equip a store it is not necessary to buy any special equipment. Here is a list of what you need:

• counter;
• shelving;
• shop windows
• tables for work.

If the assortment contains goods sold by weight, the scale will definitely come in handy. Now we will tell you how to reduce the cost of acquiring equipment. Plastic stands for goods can be provided to you by the seller of goods, it is enough to negotiate. Of course, they are not very comfortable, but they differ in bright colors, and perfectly fit into your interior. You will get these racks completely free of charge, but only taking into account the fact that they will display the goods that you purchased from a particular supplier. The remaining equipment can be used. Of course, you have to look for it, but you will significantly reduce costs.

Product range

About what goods will be sold in your store is also worth it, take care in advance. At your discretion, you can trade either only pet products, or combine their sale with animals. Of course, if you sell only one product, you will save on the size of the room, and there is no need for a license, but the profit in this case will not be large. Well, if you do decide to sell animals, then the need for a larger store automatically increases, and accordingly, rental payments, payments for the purchase of goods, expenses for the preparation of relevant documentation, hiring employees and others increase. Again, animals should be fed and cared for. In general, a lot of effort will be invested, but the result will certainly please you.

Do you open a pet store in a big metropolis? Add clothing for cats and dogs to the assortment. As an addition, include animal furniture in the assortment. The negative factor in this segment is that sometimes it is very difficult to determine the assortment of popular products. But, as soon as the store is open, over time you can easily cope with this misfortune.

Staffing

In order for your store to be especially popular among other stores, take a veterinarian to the staff. His duties will include the sale of goods and inspection of pets. Be sure to post an ad with the work schedule of this employee. Also on a regular basis, hire a sales assistant. Veterinary education is optional. He must know the assortment perfectly, know why this or that product is needed, and give competent advice, if any. How employees will work, you will receive such profit. Set for employees the percentage of wages, bonuses and others. Only motivated employees will do everything so that the buyer does not leave the store without a purchase.

Financial aspects

So, it's time to talk about the financial side of organizing a pet store. Initially, your money will go to:

• Repairing the premises;
• Electrical work;
• Costs of a sign;
• Costs of installation of heating and ventilation systems;
• Costs of purchasing equipment for a pet store;
• Purchase of goods (with a reserve of almost two months).

Of course, the total amount that needs to be spent on the repair and equipment of the room depends on the condition of the room itself, its size and other factors. Here is an approximate calculation of the amount:

• repairs and a sign will require approximately 220 thousand rubles from you;
• the cost of buying the goods will amount to 1.6 million rubles;
• equipment for the sales area - 150 thousand rubles;
• working capital - 250 thousand rubles.

In total, you will need from two to three million rubles.

But such an indicator as monthly profit can be predicted in advance. If the store is located in a city with a population of up to five hundred people, it will annually bring up to 1.5 million rubles. The payback period in this case is two years. Here are the monthly calculations:

• Sales revenue - 1,100,000.00.
• The cost price is 760,000.00.
• Gross profit - 340,000.00.
• Costs - 220,000.00.
• Profit before tax - 120,000.00.
• Profit after tax - 100,000.00.

This profit level will be constant, provided that you ideally select a place, establish a competent pricing policy, ensure the saturation of your assortment and you will be distinguished by quality service.

Risk factors

As with any business, there are a number of risks involved when opening a pet store. Now we will tell you about them so that you can prepare for them:

At first: the scale of the city. The city is small - you can’t manage to open a store near agricultural land. Big city - big and competition. Ideally - the regional center. Do not disregard the purchasing power of the population.

Secondly:   the appearance of the store. Often people give preference to those shops that are good and the most attractive. Those. there are such people, they are called visuals. They do not pay attention to prices, and go to beautiful shops, they just like to be in beautiful places.

Thirdly:   not competent and rude staff. This factor very often makes visitors turn around from the store and leave to competitors.

Fourth: frequent experiments. This is due to the fact that it is difficult to determine a popular product, and entrepreneurs begin to experiment. Our advice, do not overdo it. Over time, everything will fall into place.

Fifth:  animals. Insufficient demand for this category of goods, relevant documentation, as well as keeping animals. All this can become just a disadvantageous occupation.

Many families have a pet, and sometimes more than one. Each pet requires special care - there is always a pet store for their needs. In this case, setting up your own pet store is a lucrative idea. You need to carefully consider how to open a pet store and develop a detailed plan. The world market for pet products is about $ 2 billion per year. With such a turnover in the city, entrepreneurs can open from ten to fifteen pet stores without fear of competition.

Classification of pet stores in the city

What do you need to open a pet shop at minimal cost? Initially, the entrepreneur must determine the type of premises. There are several types of pet stores:

• Mini-store with an area of \u200b\u200b10 square meters. meters - consists of essential products: various feed, accessories for the care of animals.
• Pet shops measuring 50 square meters. meters - a wide variety of products are available, including feed and care products, accessories and medications.
• Supermarkets - trading platforms with the most diverse assortment of products for animals - are in demand in cities with over one million people.
• A highly specialized pet store is a business aimed at selling certain goods or products for certain types of pets. It makes sense to open such a point with a specific demand for products.

It is recommended to open a business in a room of 50 square meters or more. It has enough space for pet products, aviaries, terrariums, aquariums, etc. A pet products store can be established anywhere in the city - it is better near veterinary hospitals. Before starting a business, it is advisable to conduct a population survey in the area of \u200b\u200bthe store in order to find out about the preferences of consumers. It should be remembered that each type of animal in a pet store should have its own separate angle. Pets making sounds must be in separate corners so as not to create a lot of noise.

The issue of financial expenses

When considering how to open a pet store from scratch, the necessary investments should be considered. The main costs:

• Rental and repair of premises.
• Pet shop supply (shelving, display cases, cash register, scales, cells, refrigerators).
• Advertising.
• Purchase of pet supplies and other accessories.
• Salary to employees.

An interesting business pays off for 2 years. According to research, income from a pet store of about 1.5 million rubles is observed in a city with a population of more than 350 thousand people. To open a business will require about 10-15 thousand dollars.

Store Success: Great Choice

In the pet store, in addition to standard pet products: feed (50-60% of purchased products), tray and medication fillings, accessories and furniture for animals can be sold (20% of all purchases). It diverges well in large cities, where people do not skimp on household items for pets. Furniture and items for pets are of several types:

• Mattresses.
• Sofas
• Houses.
• Sun beds.
• Devices for jumping and running.
• Scabies
• Trays, bowls for water and food.

The furniture should be decorated with soft material inside, and a special design drawing is made outside, suitable for the interior. It is preferable to create universal furniture. To open a business for the manufacture of furniture for animals, few people come to mind and the idea should bring a good income. The payback of such a case is 100%. There should always be a stock of goods in stock at the warehouse - after all, there may be a shortage of pet products in competing stores. This will always be a big plus.

We must not forget that for the sale of medical products for animals you need to open a license.

Legislation and business design

To open a business, you can register IP (individual entrepreneur). This will reduce tax payments, facilitate accounting and reporting. To open an IP, an entrepreneur must be a pharmacist by education. When registering an LLC, a pharmaceutical education of one of the employees is sufficient. If the entrepreneur is not going to sell medicines (anthelmintic, anti-flea drugs) and animals, then there is no need for a license. Otherwise, opening the store without the necessary documents will not work. The Ministry of Agriculture of Russia regularly conducts legal regulation. If you want to open a veterinary pharmacy in residential buildings, you must follow certain requirements. When the pharmacy is located in a separate room, there are accepted standards for lighting, microclimate and drinking water.

Veterinarians will need a specialist certificate obtained from the Union of Zoobusiness Enterprises. And to sell pets you need:

1. Get a veterinary certificate number 4 - is issued at any clinic.
2. Pass inspection of the sanitary epidemiological station, veterinary and fire service.

After sending all the documents to the authority, a commission arrives at the pet store, with verification according to the State Standard. Tax treatment - UTII (single tax on imputed income). After official registration, you can safely open a store and start trading.

According to Russian law, it is forbidden to sell animals to children without the presence of parents and to persons under the influence of alcohol.

The right PR for business

The business does not require special advertising. A sufficiently bright sign and posting of announcements in the places where potential customers pass (veterinary pharmacies, parks for walking with dogs, zoo exhibitions). A pet store with a small area should have a special feature to attract buyers: exotic animals or interesting interior details. A man comes in to look at an overseas iguana sitting in an ultramodern illuminated terrarium, and buys branded cat food. Promotion of the store will help small promotions. Even the usual cleaning of a large aquarium turns into an interesting mini-presentation. For regular customers, when buying pet supplies, you need to enter discounts and savings cards. When you open a pet store, you can give out small gifts and flyers. It is necessary to create a pleasant atmosphere in the pet store (music, responsive staff, beautiful design of pet products, etc.). Then the visitor will definitely return.

Own staff

According to the law, a veterinarian must be registered at the pet store, capable of independently dispensing goods and taking four-legged patients into the store.
  It will take two shifts of sellers - two people per shift. The seller must understand the assortment of goods and be able to give advice to the buyer. It is proved that the buyer is willing to overpay for products with good service. It is better for sellers to pay salaries with a fixed salary and additional interest. Well, if the director will independently engage in the sale of pet products - he will always be in the know about the best seller and customer complaints. Also at the pet store, a cleaning lady is required.

Features of a business idea

Instead of the usual pet supplies store, you can establish an online store. Opening it is easier than usual, but taxation cannot be avoided. There are only two types of taxes for online trading:

1. STS (simplified tax system) - used for stores with a turnover not exceeding 45 million rubles for nine months.
2. OCH (general system).

Delivery of goods from pet stores will attract additional customers, which means more profit.
  It is better to buy products in large regional centers. Delivery of pet products to the store should be carried out only from trusted sources and purchased from honest suppliers. The entrepreneur must check the goods for quality and shelf life. All animal care products, toys and accessories must be certified. Animals for sale are taken from nurseries or from hand. Additionally, you can conclude a contract with suppliers. Profitable business is possible only with a large assortment, experienced staff and a flexible system of discounts.