The development of a cartoon, albeit a very short one, is a very difficult task. But even it fades before the task of creating a new animation studio. However, Pavel Muntean at the webinar opened the veil of secrecy of this problem and gave some important tips. If someday you are planning to open your own studio, you should definitely read this article.

Step one: create a quality product

Opening an animation studio is an extremely costly story that needs adequate funding. However, no one will invest a large amount of money in a new startup. This is associated with risks that cannot be minimized. It’s better to start with small steps and small budgets than get a carte blanche right away to create a dream project and get it wrong.

In general, at first, no matter how you dream about opening Disney or Pixar, you will have to come to terms with reality and realize that such mastodons have been grown for decades. With this awareness and a clear understanding of what you want to do, start looking for active and interested people who will help you in this plan. The main task at the beginning of your journey should be to create a small short cartoon, which, with all its simplicity, will have to have well-written characters and an understandable story.

Step Two: Investor Search

If you have your first high-quality product on hand, feel free to enter the market with it and attract investors. It is better to look for them in the USA, no matter how fantastic it may sound. The thing is that Hollywood controls more than 15% of the global multimedia world. And this is a huge figure, since the remaining 85% are scattered in different parts of the world, nowhere having the same powerful influence.

Moreover, only in America is a unique phenomenon observed for the entire film industry. Firstly, investors with a budget of about ten million dollars are not listed there, they simply are not taken seriously, so you can definitely find a partner with a decent amount of money in your pocket. Secondly, it is only here that startups often dictate the terms of the transaction, not investors. It is still impossible to imagine such a thing somewhere, but in the USA it is a common practice, because it is startups that are the main source of ideas.

Step Three: Open Your Office In The States

Agreeing with an investor is only half the story. Much harder to keep it. Hollywood is a huge market that hardly trusts newcomers. Be sure if you agree with a person and then go abroad, thinking that he will continue to finance your cartoons anyway, then all your work will be wasted. You will cease to be interesting to him. Because nobody is going to work there in eternal inconstancy. Who will guarantee that you simply do not run away with the money you earned?

So the creation of an office in the states is a logical and justified step. It’s not necessary to transport the whole team there, but you need to leave your man, an ideological producer, in Hollywood. He will promote a startup, look for new investors and constantly confirm your status.

Well, if you have completed all these steps, you are on the right track and soon you will definitely find success! The main thing is not to get hung up on the desire to quickly become a competitor to Disney. Develop, learn from your mistakes, take small steps, and once, after years of long and fruitful work, your studio will certainly stand on a par with the largest representatives of the industry.

Business & finance

Create an animation studio. And become a professional animator

Now, as well as in the future, the direction of CG will be very popular. And so now you need to start recruiting a creative team, unite together, share knowledge and develop each in its own direction. So there are four of us young people and at the end of the university we want to open our own company and start making money on animations. This is difficult enough, but at the same time insanely interesting. You will have to learn a lot: drawing, animation, programs, mastering perfect English. We have an artist, fashion designer, master of special effects and I am an animator. And for your cartoons to start showing on TV, you have to work a lot. All large companies started small and we also need to start somewhere. Subscribers and readers, who are also crazy about animation and infected with creative enthusiasm, please do not pass by and support us on this not an easy path, or maybe start moving up with us. Forward to a dream and not a step back!

Goal Accomplishment Criteria

Work in the studio after graduation and develop professional skills

Personal resources

Computer graphics studio, creative team

Set for drawing, books and video courses, computer and graphic tablet

Hungry enthusiasm and desire to achieve your goal

Brief Investment Memorandum

Children's Studio “Fan Chulan” is an “island” in a shopping center, forming a kind of room for creativity and development of children from 3 to 14 years old.

The concept of the project is ingenious and simple: there is a shopping center and an owner who is interested in attendance, there are parents who want to shop, and do not worry about children, and there is Fan Chulan, an art studio for children with trained personnel, which offers with interest and usefully spending time with the kids while their parents are busy shopping.

In the studio, children are engaged in modeling and drawing under the supervision of trained teacher-consultants. In addition to providing services for organizing children's leisure, the children's studio also carries out retail sales of goods for children's creativity of its own production.

All materials and tools used, creative kits provided to children as part of their stay in the art studio and offered for purchase, are absolutely environmentally friendly and safe for children.

The demand for the opening of such children's studios is due to the increase in the birth rate in the country over the past 5 years.

The target audience of the studios: parents with children from 3 to 14 years old, visiting shopping centers.

Average bill - 350 rubles.

The average traffic per point per month is 500 people.

Monthly revenue from 150 to 420 thousand rubles. per month (depending on the patency of the point and the standard of living of the population in the region).

Net profit per month - from 80 to 150 000 thousand rubles. from the first month of work.

Payback for 6-7 months from the start of the project.

2. Business: services for children

Description of the business, product or service

The network of art studios “Fan Chulan” is an island of creativity at shopping centers in which each child will find an exciting activity, while their mothers and fathers make purchases or relax in the shopping center.

Advantages of Fan Chulan:

• For the shopping center - an additional service for visitors with children.
• For parents, it’s a convenient way to keep your child occupied with developmental activities while shopping.
• For children - exciting and innovative types of creativity, the opportunity to prove themselves.
• For the owner of the studio - a ready-made and holistic concept for a children's studio, in a convenient and advantageous location in a shopping center.

Service Feature

A fan closet combines the unique format of a developing studio and a retail store selling high-quality products for children's creativity with an interesting concept and stable demand.

In the art studios of Fan Chulan, children remain under the supervision of sensitive teachers, who always find an individual approach to each child.

In the studio, children can:

• paint a 3D gypsum toy
• create your own souvenir
• to make your own light-weight modeling toy,
• create any interior item or design card

All the samples in the studios are very colorful and bright, thanks to modern materials (light weight for modeling and gypsum figures for painting). Samples are thought out in detail and made by craftsmen so that children can easily repeat the product or create their own special toy.

"Fan Chulan" uses modern and safe materials, provides all the necessary tools and kits for children's creativity.

Children with great pleasure take away self-created crafts that they can present to their beloved moms, dads, grandparents.

Our company slogan: Fan Chulan helps to admire the creative abilities of children.

Additional paid services of the art studio:

3. Marketing market analysis

Market Description

Studio Target Audience: parents with children from 3 to 14 years old, visiting shopping centers.

Characteristics of the target audience:

• Gender, occupation and lifestyle do not directly affect the definition of customers,
• Average and above average income
• Secondary and higher education,
• Marital status: both married and divorced, the main thing is the presence of children aged 3 to 14 years.

The steady increase in the birth rate in the country over the past 5 years is one of the important indicators: for the period from 2010 to 2014. the next “army of small clients” of studios has grown up.

Also in our time, the urbanization stage, which occurred at the beginning of the 2000s, continues - this is the construction and opening of shopping centers in large cities that support interest with promotions, seasonal, holiday sales and other marketing projects. A family trip to such centers is already a "weekend" tradition for many citizens.

In addition, recently there has been a tendency for active development of the market for goods for children's creativity. This segment has great development opportunities. The demand for goods for children's creativity does not depend on seasonal fluctuations: the demand for them is stable throughout the year.

Demographic growth + demand for goods for children's creativity + growth in the number of shopping centers \u003d demanded and relevant business in the field of services for children.

4. Promotion of the children's studio

Sales and Marketing

The target audience

Despite the fact that the main clients of the art studio are children, the target audience is parents.

Fan Chulan Art Studio gives parents the opportunity to engage in creative activities for their children while visiting shopping centers. Parents do not need to adapt to the schedule, they do not need to carry the child to separate places, they do not need to wait for the child during classes. You can combine personal affairs with the development of the child.

Distribution channels

Conducting thematic events and master classes in the art studio. To maintain a constant interest in studios, it is necessary to conduct a series of thematic events where clients can get acquainted with the release of a new collection, take part in a master class on creating new toys, participate in competitions and receive gifts from the company.

Creation of products for sale

"Kits for creativity Fan Chulan."

From raw materials (modeling mass and gypsum), the Fan-Chulan company makes branded sets for creativity. Each set includes everything you need to create a character (material for work, instructions, tools, bright packaging). In each studio, the client can purchase a set for creativity at an affordable price.

Work on a customer relationship system

Development of a system of discounts and bonuses for regular customers, congratulations on holidays, gift certificates and more.

Dissemination of information about studios in the media, on social networks, development of promotions and seasonal offers, etc. The PR component consists in participating in social projects, art exhibitions, and interacting with the media on a partnership basis.

Merchandising

Product display in order to best demonstrate the product to the client.

5. The production plan in the business plan of the children's studio

Production plan

6. Employees of the children's studio

Organizational structure

7. The calculation of the payback of the children's studio

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Soviet animation and its traditions contain deep roots. The Russian market, as they say, has not yet been established. Many professional animators have to look for money from commercials to "adult" cartoons and mobile animation.

Igor Ganzha has been the owner of Antimult Msk studio since 2008. He bought the studio from the previous co-owners and joined the project, the annual turnover of which amounted to $ 1.5 million. He was going to cover new sales areas for his product, one of which was the creation of cartoons at the request of television channels. Antimult Msk, actively works with all media. The studio also worked with the magazine "Advertising Industry", the Internet portal Mail.ru and others.

At the moment, participants in the Russian animation market in search of earnings. A little lucky. For example, the cartoon "Ilya Muromets and the Nightingale the Robber" collected at the box office $ 9 million, this is a good estimate for Russia.

You may have a question, what is the money made on? The answer is simple, on advertising. After all, it is she who brings the bulk of the money in a cartoon environment. Even many animation studios in Russia have portfolios that contain various videos.

If you think so, then advertising makes a profit in a cartoon environment. For example, Alexander Timofeev, general director of the animation studio "Tunguru", said: "Advertising is the most profitable point, an added strength to starting studios." Animation studio "Tunguru" was involved in advertising, and the release of music videos.

Everything would be fine if it weren’t for the animation rivals in the market - video spots. After all, animation is a needlework that costs more than regular commercials. There are difficulties in this process. An inexpensive commercial will cost $ 5,000, since every second costs at least $ 400, so this work is much more expensive. There are also cheap cartoons, 15 seconds of release for $ 750. At the same time, the final result will be discreet, no details, improvements, and background.

If the advertising business rises upstream, and constant orders arrive, taking the operators' business, then in this way the studio will be able to earn good money. Minor studios can produce up to 3 videos per month, which allows you to make a turnover of up to 50 thousand euros. But the client does not like to order simple animated advertising, because he considers it not serious. Therefore, no matter how sad it sounds, such a stereotype covers the whole world. To do this, endure strong rivalry.

Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article, we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Perhaps the studio is able to survive at the expense of some large clients, for whom the animation in the advertisement is not an empty phrase. However, this is a risk. A small number of orders will not give confidence in the future, and at one point all this can collapse. Only those who have achieved recognition on TV can escape this situation.

To a certain extent, cartoons were and are part of television, but at the moment, the landmark is towards the adult generation. The companies Tunguru and Antimult have proven themselves to be remarkable in this area. All this thanks to the well-known to this day actress Nelly Uvarova who played the role of Ekaterina Pushkareva in the series “Don't Be Born Beautiful”. After its showing, the series became famous, and the animation studio "Tunguru" set about creating a parody of the series. Initially, supporting a television series was an idea, but soon the series fell in rating and became less famous, having lived its life. And then it was decided to release new episodes of this series, which made it more likely to look optimistically into the future.

In addition to all this, the studios intend to release animated series for a group of people from 16 and older. Having not fully understood the true possibilities of such an animation, television channels of various kinds of projects show significant discretion. And in many ways, price plays a major role, since a decent cartoon has a price of 200 - 300 thousand dollars, which is considered much more expensive than ordinary TV shows. The cartoon environment has very little airtime, only 5 to 10 minutes. The 2 × 2 channel is actively engaged in the purchase of all animated content from Russian animators, having earned considerable popularity among children and adults. But still, the channel is not ready to buy the rights to content or to invest heavily in supporting animation studios, since the issue of price is acute.

There is another source of income. For an example we will take the animation studio “Peretsomolka”, born in 2007, and offering his works to the “Fifth Channel”. On the one hand, this is considered cost-effective, as the channel was able to buy content at cost. You probably think that everything is bad ... Nevertheless, there are people who believe that for Russian animation not everything is lost. The solution here is not in recognition on TV. Such a demand for products is generated only by potential customers. It is believed that animation in the near future will be able to get a major leap forward due to development on the Internet, Mobile TV, and so on. If you bypass the TV, you can buy your consumer, which means continuous orders for studios and the possibility of stable growth and development in the future.

There are channels that operate on a mobile network, this can also be attributed to the market. Nevertheless, animation currently has a small percentage on any TV channel, and the conclusion suggests itself that animation is only a small part of mobile channels and information.

Now Russian animation continues its path in improving its qualities. New ideas and options for stable income are being developed, this allows us to look forward with optimism without looking back. But we have to talk about this in the future tense.

But still, I would like to hope that everything will work out, and Russian animation will take pride of place on television and computer screens. In the meantime, we will observe how she moves toward this goal.