Website sections

Editor's Choice:

Advertising

home - Inventions

A business plan for a multimedia development and innovation studio. How many people do you need to create your own animation studio?

Brief Investment Memorandum

Children's Studio “Fan Chulan” is an “island” in a shopping center, forming a kind of room for creativity and development of children from 3 to 14 years old.

The concept of the project is ingenious and simple: there is a shopping center and an owner who is interested in attendance, there are parents who want to shop, and do not worry about children, and there is Fan Chulan, an art studio for children with trained personnel, which offers with interest and usefully spending time with the kids while their parents are busy shopping.

In the studio, children are engaged in modeling and drawing under the supervision of trained teacher-consultants. In addition to providing services for organizing children's leisure, the children's studio also carries out retail sales of goods for children's creativity of its own production.

All materials and tools used, creative kits provided to children as part of their stay in the art studio and offered for purchase, are absolutely environmentally friendly and safe for children.

The demand for the opening of such children's studios is due to the increase in the birth rate in the country over the past 5 years.

The target audience of the studios: parents with children from 3 to 14 years old, visiting shopping centers.

Average bill - 350 rubles.

The average traffic per point per month is 500 people.

Monthly revenue from 150 to 420 thousand rubles. per month (depending on the patency of the point and the standard of living of the population in the region).

Net profit per month - from 80 to 150 000 thousand rubles. from the first month of work.

Payback for 6-7 months from the start of the project.

2. Business: services for children

Description of the business, product or service

The network of art studios “Fan Chulan” is an island of creativity at shopping centers in which each child will find an exciting activity, while their mothers and fathers make purchases or relax in the shopping center.

Advantages of Fan Chulan:

For the shopping center - an additional service for visitors with children.
For parents, it’s a convenient way to keep your child occupied with developmental activities while shopping.
For children - exciting and innovative types of creativity, the opportunity to prove themselves.
For the owner of the studio - a ready-made and holistic concept for a children's studio, in a convenient and advantageous location in a shopping center.

Service Feature

A fan closet combines the unique format of a developing studio and a retail store selling high-quality products for children's creativity with an interesting concept and stable demand.

In the art studios of Fan Chulan, children remain under the supervision of sensitive teachers, who always find an individual approach to each child.

In the studio, children can:

paint a 3D gypsum toy
create your own souvenir
to make your own light-weight modeling toy,
create any interior item or design card

All the samples in the studios are very colorful and bright, thanks to modern materials (light weight for modeling and gypsum figures for painting). Samples are thought out in detail and made by craftsmen so that children can easily repeat the product or create their own special toy.

"Fan Chulan" uses modern and safe materials, provides all the necessary tools and kits for children's creativity.

Children with great pleasure take away self-created crafts that they can present to their beloved moms, dads, grandparents.

Our company slogan: Fan Chulan helps to admire the creative abilities of children.

Additional paid services of the art studio:

3. Marketing market analysis

Market Description

Studio Target Audience: parents with children from 3 to 14 years old, visiting shopping centers.

Characteristics of the target audience:

Gender, occupation and lifestyle do not directly affect the definition of customers,
Average and above average income
Secondary and higher education,
Marital status: both married and divorced, the main thing is the presence of children aged 3 to 14 years.

The steady increase in the birth rate in the country over the past 5 years is one of the important indicators: for the period from 2010 to 2014. the next “army of small clients” of studios has grown up.

Also in our time, the urbanization stage, which occurred at the beginning of the 2000s, continues - this is the construction and opening of shopping centers in large cities that support interest with promotions, seasonal, holiday sales and other marketing projects. A family trip to such centers is already a "weekend" tradition for many citizens.

In addition, recently there has been a tendency for active development of the market for goods for children's creativity. This segment has great development opportunities. The demand for goods for children's creativity does not depend on seasonal fluctuations: the demand for them is stable throughout the year.

Demographic growth + demand for goods for children's creativity + growth in the number of shopping centers \u003d demanded and relevant business in the field of services for children.

4. Promotion of the children's studio

Sales and Marketing

The target audience

Despite the fact that the main clients of the art studio are children, the target audience is parents.

Fan Chulan Art Studio gives parents the opportunity to engage in creative activities for their children while visiting shopping centers. Parents do not need to adapt to the schedule, they do not need to carry the child to separate places, they do not need to wait for the child during classes. You can combine personal affairs with the development of the child.

Distribution channels

Conducting thematic events and master classes in the art studio. To maintain a constant interest in studios, it is necessary to conduct a series of thematic events where clients can get acquainted with the release of a new collection, take part in a master class on creating new toys, participate in competitions and receive gifts from the company.

Creation of products for sale

"Kits for creativity Fan Chulan."

From raw materials (modeling mass and gypsum), the Fan-Chulan company makes branded sets for creativity. Each set includes everything you need to create a character (material for work, instructions, tools, bright packaging). In each studio, the client can purchase a set for creativity at an affordable price.

Work on a customer relationship system

Development of a system of discounts and bonuses for regular customers, congratulations on holidays, gift certificates and more.

Dissemination of information about studios in the media, on social networks, development of promotions and seasonal offers, etc. The PR component consists in participating in social projects, art exhibitions, and interacting with the media on a partnership basis.

Merchandising

Product display in order to best demonstrate the product to the client.

5. The production plan in the business plan of the children's studio

Production plan

6. Employees of the children's studio

Organizational structure

7. The calculation of the payback of the children's studio

Business & finance

Create an animation studio. And become a professional animator

Now, as well as in the future, the direction of CG will be very popular. And so now you need to start recruiting a creative team, unite together, share knowledge and develop each in its own direction. So there are four of us young people and at the end of the university we want to open our own company and start making money on animations. This is difficult enough, but at the same time insanely interesting. You will have to learn a lot: drawing, animation, programs, mastering perfect English. We have an artist, fashion designer, master of special effects and I am an animator. And for your cartoons to start showing on TV, you have to work a lot. All large companies started small and we also need to start somewhere. Subscribers and readers, who are also crazy about animation and infected with creative enthusiasm, please do not pass by and support us on this not an easy path, or maybe start moving up with us. Forward to a dream and not a step back!

Goal Accomplishment Criteria

Work in the studio after graduation and develop professional skills

Personal resources

Computer graphics studio, creative team

Set for drawing, books and video courses, computer and graphic tablet

Hungry enthusiasm and desire to achieve your goal

The development of a cartoon, albeit a very short one, is a very difficult task. But even it fades before the task of creating a new animation studio. However, Pavel Muntean at the webinar opened the veil of secrecy of this problem and gave some important tips. If someday you are planning to open your own studio, you should definitely read this article.

Step one: create a quality product

Opening an animation studio is an extremely costly story that needs adequate funding. However, no one will invest a large amount of money in a new startup. This is associated with risks that cannot be minimized. It’s better to start with small steps and small budgets than get a carte blanche right away to create a dream project and get it wrong.

In general, at first, no matter how you dream about opening Disney or Pixar, you will have to come to terms with reality and realize that such mastodons have been grown for decades. With this awareness and a clear understanding of what you want to do, start looking for active and interested people who will help you in this plan. The main task at the beginning of your journey should be to create a small short cartoon, which, with all its simplicity, will have to have well-written characters and an understandable story.

Step Two: Investor Search

If you have your first high-quality product on hand, feel free to enter the market with it and attract investors. It is better to look for them in the USA, no matter how fantastic it may sound. The thing is that Hollywood controls more than 15% of the global multimedia world. And this is a huge figure, since the remaining 85% are scattered in different parts of the world, nowhere having the same powerful influence.

Moreover, only in America is a unique phenomenon observed for the entire film industry. Firstly, investors with a budget of about ten million dollars are not listed there, they simply are not taken seriously, so you can definitely find a partner with a decent amount of money in your pocket. Secondly, it is only here that startups often dictate the terms of the transaction, not investors. It is still impossible to imagine such a thing somewhere, but in the USA it is a common practice, because it is startups that are the main source of ideas.

Step Three: Open Your Office In The States

Agreeing with an investor is only half the story. Much harder to keep it. Hollywood is a huge market that hardly trusts newcomers. Be sure if you agree with a person and then go abroad, thinking that he will continue to finance your cartoons anyway, then all your work will be wasted. You will cease to be interesting to him. Because nobody is going to work there in eternal inconstancy. Who will guarantee that you simply do not run away with the money you earned?

So the creation of an office in the states is a logical and justified step. It’s not necessary to transport the whole team there, but you need to leave your man, an ideological producer, in Hollywood. He will promote a startup, look for new investors and constantly confirm your status.

Well, if you have completed all these steps, you are on the right track and soon you will definitely find success! The main thing is not to get hung up on the desire to quickly become a competitor to Disney. Develop, learn from your mistakes, take small steps, and once, after years of long and fruitful work, your studio will certainly stand on a par with the largest representatives of the industry.

We present to your attention the project "Cartoon".

The business plan is developed on the basis of the actual data of the existing enterprise.

Highly qualified staff with industry experience participated in the creation of the project.

The business plan complies with international and Russian standards (UNIDO, TACIS, EBRD, Ministry of Economic Development and Trade, Ministry of Finance, Ministry of Construction, Ministry of Agriculture) and will adequately present your project in Russian and international banks, as well as government agencies at all levels.

If necessary, the specialists of our company will make adjustments to the financial calculations and the narrative of the project in a short time, in order to ensure full compliance of the business plan with your parameters.

The project is provided in the format of work files, into which you can make changes yourself or by qualified employees: the financial model (based on Excel) and the Word file (Powerpoint).

Key project parameters:

Quantitative indicators: 0

Investment size:

in dollars 3 633 652
in euros 2 675 242
in rubles 112 million

Project payback period, years: 2,2

Key document options

Number of Pages - 67
Number of charts - 25
Number of tables - 19

1 SUMMARY

1.1 Purpose of the project

The project is supposed to create a full-length animated 3D film "XXXX".

History in the genre XXXX, designed for the perception of viewers of all ages and nationalities. The project "XXXX" does not have any national color and is multicultural.

The film “XXXX” is based on the wonderful story of the famous writer and screenwriter XXXXX (the author of “XXXX” and “XXXX”). The name of the scriptwriter, of course, already at the initial stage of work will attract the attention of Russian and foreign media. The well-known American screenwriter XXXXX will be involved in the work on the new version of the script (XXXXX - he has accounted for more than 300 scripts and episodes of animated films, including "XXXX", "XXXX", "XXXX", "XXXX").

The main territories for film distribution are Russia, Europe and Asia. Cinema rental in the United States is also possible, however, is not considered as the main goal of the project.

1.2 Project participants

Production will be handled by one of the oldest Russian animation studios XXXX. The studio has experience in working with XX, XX, XX and XX companies.

The co-producer and co-producer of the film will be a large animation company XXXX. Assistance in promoting the film in Western markets will be provided by the well-known producer and director XXXXX (XXXXX) - the head of the company XXXXX (XXXXX).

Film distribution in Russia and the CIS will be handled by one of the largest film distribution companies in Russia, "XXXX" (a network of movie theaters XXXX). A preliminary contract and a letter of guarantee have already been signed. The project is supported by XXXX (a contract is signed).

1.3 Prospects for the development of the project

At the moment, a scenario package has been formed (5-6 very interesting stories), which can be implemented in the next 4-5 years.

1.4 Market

The fees of animated films and the predictive assessment of the volumes of fees

The total collection of animated films in Russian film distribution increased by 66.8% over the year - from 3.62 billion rubles in XXXX to 6.03 billion rubles in XXXX. Moreover, the collections of Russian cartoons grew more than seven times: from 96.8 million rubles to a record 721.9 million rubles (2.4% of all films released in theaters in XXXX). Foreign releases added 50.8% to 5.3 billion rubles.

According to "XXXX", the fees in cinemas in the CIS will amount to $ 15 million, of which 8 million is the share of the copyright holder.

1.5 Project Financing

The need for financial resources and the structure of financing

The need for financial resources for the project is 112,000.0 thousand rubles.

It is planned that the financing of this project will be carried out by:

equity - 7,000.0 thousand rubles;
xXXX funds - 15,000.0 thousand rubles
funds of the company ХХХХ - 30,000.0 thousand rubles;
investor funds - 60,000.0 thousand rubles.

Fundraising conditions

Attraction of investor funds occurs in stages in accordance with the following schedule:

november XXXX - 10,000,000 rubles;
march XXXX - 20,000,000 rubles;
june XXXX - 20,000,000 rubles;
march XXXX - 10,000,000 rubles.

Repayment Terms

Repayment of investor funds is carried out in January XXXX in full.

Repayment of interest on a loan

Interest on investor funds is not charged.

1.6 analysis of the cost structure of the project (revenue distribution)

The easiest way to analyze the main cost flows and their share in the total cost is to analyze the distribution of total revenue for the project period (3 years). The structure of the distribution of revenue for the main cost groups and profit in descending order will look as follows:

investments - 51.77%;
profit - 34.95%;
taxes - 13.27%.

The diagram below illustrates the fact that the share of project revenue that goes to cover investment costs and net profit is 35.0%.

1.7 Project Indicators

The economic efficiency of the project was confirmed by calculating the traditional financial indicators used in the project analysis.

The project calculation horizon is 36 months (3 years). The investment period of the project (until the launch of the project) is 25 months (2.1 years). The project working period (from the moment of launch) is 11 months (1 year).

Table 1. Financial and investment indicators of the project

style \u003d "text-align: left;"\u003e

№	Name of indicator	Indicator value
1	Project calculation horizon, years	3,0
2	Project calculation horizon, months	36
3	The amount of capital invested in the project (LDC), rubles	112 000 000
4	Revenues for the project period (SP), rubles	214 392 000
5	Net Medium quarterly revenue (NAOR), rubles	66 504 661
6	Average cash balance funds per quarter (ADB), rubles	8 993 570
7	Net profit for the project period, rubles	74 932 475
8	Net income (cash balance (NV)), rubles	89 932 475
9	Average profitability for the project period	35,0%
10	Discount Rate (DR),%	11,0%
11	Net present value (NPV), rubles	42 164 154
12	Average Return On Investment (ARR)	22,3%
13	Return on Investment (ROI)	66,9%
14	Profitability Index (PI)	1,41
15	Internal Rate of Return (IRR)	27,8%
16	Modified ext. rate of return (MIRR)	47,1%
17	Project payback period as a whole (PBP), months	26
18	Project payback period (PBP), years	2,2
19	Discounted payback period of the project as a whole (DPBP), months	26
20	Discounted payback period of the project as a whole (DPBP), years	2,2
21	Project payback period from launch, months	1
22	Project payback period from launch, years	0,1
23	Discounted payback period of the project from the moment of launch, months	1
24	The discounted payback period of the project from the moment of launch, years	0,1

1.1 Purpose of the project
1.2 Project participants
1.3 Prospects for the development of the project
1.4 Market

The fees of animated films and the predictive assessment of the volumes of fees

1.5 Project Financing
1.6 analysis of the cost structure of the project (revenue distribution)
1.7 Project Indicators

2 DESCRIPTION OF THE PROJECT

2.1 Technology
2.2 Key success factors of the project

Animation quality
   Plot of the film
   The quality of direction, production and script
   Cost to Revenue Ratio
Promotion of the film in the national and world markets

3 COMPANIES - PROJECT PARTICIPANTS

Studio "XXXX"
Film company XXXX

4 TEAM

5 MARKET OVERVIEW

5.1 Charges of movie box office in Russia
   5.2 The growing popularity of domestic film production
   5.3 Animated films
   5.4 The development of cinemas in Russia
   5.5 Forecast of the development of the Russian film distribution market
5.6 World market

6 STRATEGY OF PROMOTION AND FORMATION OF INCOME

6.1 Target Audience

Cinema owners
Viewer
Characteristics of the target audience

6.2 Promotion abroad
6.3 the Formation of the revenue side of the project

Cinema rental
Additional rights

7 INVESTMENT PLAN

7.1 Volume and structure of investments

8 ORGANIZATIONAL PLAN

8.1 Management of project implementation (enterprise management)
8.2 Stages of the project

9 COMMERCIAL PLAN

9.1 Types of project revenue
9.2 Revenue Parameters
9.3 Pricing
9.4 Structure and volumes of income

10 PROJECT COSTS DURING FUNCTIONING

10.1 Analysis of the project cost structure (revenue distribution)
10.2 Break-even point analysis

Assumptions in breakeven analysis
Break-even analysis of the whole project

10.3 Analysis of the budgetary effectiveness of the project

11 FINANCIAL PLAN

11.1 Conditions for attracting investment resources
11.2 cash flow plan indicators
11.3 Indicators of the profit and loss plan
11.4 Project financial indicators

12 PROJECT RISK ANALYSIS

12.1 Factors affecting the activities of the company
12.2 Quantitative risk analysis (sensitivity analysis)

1 LIST OF FIGURES AND TABLES

1.1 List of tables

Table 1. Analysis of cost structure (in relation to revenue)
   Table 2. Financial and investment indicators of the project
   Table 3. Distributors of the project "XXXX"
   Table 4. The fees of animated films in XXXX
   Table 5. Cash receipts and costs of producing animated films in the world
   Table 6. Projected profitability under various sales scenarios
   Table 7. Investment budget
   Table 8. Calendar and financial plan
   Table 9. Parameters of income
   Table 10. Sales prices of finished products
   Table 11. Parameters of other income
   Table 12. Income structure by lines of activity for the project period
   Table 13. Plan income
   Table 14. Taxes
   Table 15. Analysis of the cost structure (in relation to revenue)
Table 16. The distribution of tax payments by budget
   Table 17. Financial and investment indicators of the project
   Table 18. The effect of changes in individual parameters on project performance indicators
Table 19. Project sensitivity analysis

1.2 List of figures

Figure 1. The distribution structure of revenue from sales of costs and profits
   Figure 2. The payback of the project, rubles
   Figure 3. The formation of the added value of the film product
   Figure 4. The project "XXXX". Geographical distribution of income, thousand dollars
   Figure 5. The project "XXXX". Revenue items in the CIS and Baltic countries, thousand dollars
   Figure 6. Dynamics of the box office in Russia, mln. Dollars
   Figure 7. Average movie fees, million dollars
   Figure 8. Dynamics of visiting cinemas in Russia
   Figure 9. Dynamics of growth in the average cost of a movie ticket
   Figure 10. Dynamics of the shares of Russian films in the general distribution
   Figure 11. The increase in the number of modern screens
   Figure 12. Channels of marketing communications
   Figure 13. The structure of investment costs
   Figure 14. Stages of the project
   Figure 15. Schedule of financing investment costs, rubles
   Figure 16. Schedule of financing investment costs, rubles
   Figure 17. Film production diagram
   Figure 18. Revenue structure
   Figure 19. The structure of tax payments (for the project period)
   Figure 20. The distribution structure of revenue from sales of costs and profits
   Figure 21. Break-even point of the project as a whole, rubles
   Figure 22. The structure of tax revenues of budgets of all levels (for the project period)
   Figure 23. Cash flows for the project, rubles
   Figure 24. The payback of the project, rubles
Figure 25. Critical deviations of key project factors (in terms of NPV)

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Read:

Garra Rufa Fish Business Ideas Connecting RGB LED strips The project to create innovative models of a developing educational environment Warren Buffett Bookshelf: What the Billionaire and Founder of Berkshire Hathaway Holding Reads DIY business idea bouquets of soft toys with their own hands