Recently, not only in central and large regional cities, the number of counters with diabetic products has noticeably increased - they appeared in remote settlements of our country.

In addition to many supermarkets and supermarkets, small shops within walking distance took the initiative. This can be explained by two factors:

• intensification of work of manufacturers with outlets;
• the desire of store owners to attract new categories of customers.

To date, the domestic manufacturer offers about three-quarters of the assortment of dietary goods, while a quarter are imported products. So it can be argued that in the Russian market the number of buyers who pay close attention to their health, although slowly, is growing. However, do not forget that from year to year the prevalence of such a disease as diabetes is increasing. The World Health Organization predicts an increase in the number of patients diagnosed with diabetes in the world by 122% over the next 20 years (from 135 to 300 million). This is due to progressive aging, obesity and physical inactivity of the population. In recent years, there has been a significant "rejuvenation" of diabetes and the spread of the disease among children.

From this we can draw the following conclusions. Presence of diabetic products in stock:

• increases the social significance of the store;
• says that the store keeps up to date and meets the trends of consumer preferences related to healthy eating, which forms its image;
• serves as an additional tool to attract customers.

Health Food Store Assortment

Products of the diabetic group are distinguished among others by the following properties:

• do not cause a significant increase in blood sugar.
• do not harm the body;
• do not affect weight gain;
• contribute to maintaining good health.

However, they have a number of specific requirements:

• low fat and carbohydrate content;
• high in fiber, vitamins and minerals;
• lack of sugar in the composition.

They can be made using sweeteners:

• sorbitol;
• xylitol;
• saccharin;
• cyclomat;
• isomalt;
• maltitol;
• lactitol;
• stevioside etc.

Products do not require special storage conditions, their shelf life is an average of 6 months to a year.

• How to increase store profits and increase customer loyalty
  l & g t;

How to introduce diabetic products into a health food store assortment

In order to correctly formulate the assortment, you should study the taste preferences of customers. They vary by region. At the same time, analysis of the consumer market shows that so far the offer for the assortment in its bulk does not come from consumer demand, but from the proposals of manufacturers and distributors. In turn, many store owners determine the test period for a new range. This method is one of the most effective. And that's why. The manufacturer forms an offer for the store based on well-selling items. The owner of the store allows you to test the range offered by the manufacturer for six months. Based on the sales results, a decision is made on further work with the items in question.

I will list the most popular diabetic products from the experience of our company.

1. Oatmeal cookies on fructose and sorbite: classic, as well as pieces of chocolate and delicate raisins.

2. Tea biscuits on fructose and sorb. The composition of cookies includes natural ingredients: sesame seeds, flax and sunflower. Buyers appreciate it for its beneficial properties and good taste.

3. Creamy chocolate fructose cookies. Recipes and cooking techniques for butter biscuits have long been known, while two-color fructose cookies today have no analogues in the healthy food market.

4. Cookies "Fitness"  with cereals and low in fat, designed and prepared specifically for people who are active in sports. Cookies make up for the energy expended, maintain a good mood, as well as a slim figure.

5. Jams.

6. Marmalade group.  Marmalade dessert on fructose. Carrageenan is used as a thickener, a natural polysaccharide extracted from marine scarlet algae, and sugar in this product replaces fructose. The marmalade dessert contains slices of natural fruits and berries.

7. Syrups.  Thanks to modern technologies and recipes, the product retains the taste and aroma of ripe sunny fruits, fresh wild berries and all vitamins. In the manufacturing process, only natural, environmentally friendly raw materials are used. Sugar substitutes and structure-forming pectins make the product refined and useful, reduce calorie content, enhance the fruity taste and aroma.

Like any other, the market for diabetes products is segmented by price.

1. The products of mass consumption traditionally include classic cookies, drying, "oatmeal".
2. To the premium class - marmalade dessert, sweets, cakes, etc.

Regarding the seasonality of demand, diabetic products are included in the group of confectionery products, the popularity of which is significantly reduced in the summer. At the end of summer, there is an increase in fructose sales: people are preparing for the winter (close jams, compotes). In the spring, syrups and jams are in demand - buyers take them to make up for the lack of vitamins in the body.

• Open a store and avoid mistakes: some valuable tips

The rules of a successful business on a healthy diet

If you decide to add a diabetic confectionery to the store’s assortment, I recommend that you follow three rules.

Rule number 1. Do not buy a cat in a poke

A number of manufacturers of dietary products use raw materials with a high content of glucose (molasses, sugar icing), flavor enhancers, and many other artificial components. Therefore, when purchasing goods, I advise you to carefully monitor the composition of the products that you choose for your store. The main thing is the health of customers and their loyalty to the store that takes care of them.

Rule number 2. Do not hide goods useful to him from the buyer

In networks of various formats, the number of items of diabetes products varies greatly from 30 to 200 SKU. In supermarkets up to 200 m2 - about 100-150 positions, in discounters and counter-type stores - a maximum of 50, in hypermarkets you can find an assortment of 200 items and above.

The department of diabetic products is usually located next to the confectionery and bread departments, where, along with consumer goods, the buyer may also be interested in healthy food. Less commonly, this group of products is found near the grocery department. At the same time, you need to help the end user see the diabetic products. I advise you to make a large signboard “Healthy nutrition” next to her.

Rule number 3. Tell customers about the health benefits of diet foods.

Instruct your sellers to communicate the following information to customers. Products on the diet shelf:

• help improve health;
• necessary for buyers who want to lose weight, suffering from diabetes, gastritis, seeking to exclude sugar from the diet without a hard refusal of your favorite treats.

It is not superfluous to sometimes remind buyers of moderation. Harmless natural sweeteners, such as fructose, sorbitol, xylitol, should also be consumed within reasonable limits. For example, a large dose of sorbitol can provoke an intestinal upset.

Functional Product Stores

It becomes popular to open narrow-format stores - only functional products, health products. The basis of the assortment of such stores is mainly cereal products and dietary supplements. I would recommend not to exclude a healthy confectionery direction in order to increase consumer activity and make profit on impulse purchases. It is no secret that all our customers drink tea with some goodies.

1. The basis of the assortment, of course, is the flour group: "oatmeal", classic and shortbread cookies.
2. Next comes the fruit and berry group and jams: syrups, marmalade.
3. And all this is successfully completed by the chocolate group: sweets, chocolate, pasta.
4. As related products, you can offer customers diabetic waffles with different tastes and cakes, as well as a group of sweeteners and chicory.

• The formation of the product range of the store from A to Z

Expert Opinion

Anna Chepurnova,

head of Assortment Management Department, Express Retail LLC, Moscow

Diabetes mellitus is a chronic endocrine disease characterized by various metabolic disorders. It is not easy to cure it - most often the treatment comes down to preventing the further development of the disease in the body. Although there are currently many drugs that lower blood sugar, diabetes and diet are inseparable. And it is dietetic food that sets the barriers to restrain the development of the disease.

Since people with diabetes are forbidden to eat such foods as sweets, chocolate, muffin, jam, honey, ice cream and other sweets, as well as fatty, spicy, spicy, smoked, salty dishes and much more, grocery stores should provide a decent choice specialized products - diabetic and diet food. In general, this is a specific and very wide segment, the full placement of which is available, rather, to supermarkets and hypermarkets with a sufficient area, or highly specialized stores.

In our networks - Perekrestok Express and Kopeyka of the “at home” format, assuming the availability of a retail space of up to 300 m 2, we can only accommodate diabetic food products of “essential”:

• sugar substitutes;
• fructose;
• fiber;
• sweetener cereal bars;
• candies, fructose marmalade.

The following products are also suitable for customers suffering from diabetes mellitus, which are present in the assortment of the Perekrestok Express and Kopeyka networks:

• cereals;
• nuts
• low-fat and low-fat dairy products;
• vegetables and fruits;
• beef and chicken.

It is important to understand that in stores near the house, aimed at residents of nearby houses, it is necessary to assess the need of customers to purchase food products of this category. We must not only offer these products, but also successfully sell them, and this is impossible without analysis of demand and sales. That is why an expanded specialized assortment will be in demand only in certain stores of the network located next to a clinic or hospital. And in such cases, we allocate more shelf space for products.

Many buyers, who, fortunately, do not suffer from chronic diseases, but monitor their diet, also prefer low-sugar products.

Information about the company

LLC "EXPRESS RETAIL". Year of creation: 2008. Number of stores in the network: more than 100. Area of \u200b\u200bstores: from 100 to 400 m 2. State: 900. Turnover and profit: not disclosed.

Capital investment in business:  from 1,530,000 rubles
Payback cafe:  1.5-2 years

How to open a healthy food cafethose who are closely related to this topic usually think.

Any vegetarian, raw foodist or just a fan of eco-food understands: finding a restaurant with the right menu is quite difficult.

But desire alone is not enough to realize an idea.

The entrepreneur must know the intricacies, the nuances of the organization.

We collected all the necessary information in this article.

Advantages and disadvantages of the idea to open a cafe

If you approach the idea not just as a way of self-realization, but as an entrepreneurial business, then you should sensibly evaluate the pros and cons of this idea.

Healthy Cafe Business Plan Planning

  A business begins with planning.

Without a business plan, opening an institution is, of course, real.

But the sad experience of some demonstrates that more than 70% of young firms are closed after 6-12 months just because of the lack of a business development plan.

If you think that making a business plan is difficult, you can delegate the task to professionals.

Health Food Cafe Project Summary

In the project summary, the entrepreneur must indicate information about the institution.

One of the important points is the name.

It should attract attention, be memorable, but capacious.

Objectives and objectives of the project

The main goal of the project will rest on the concept.

That is, to offer visitors healthy, tasty food.

For this, a balanced menu is compiled, a nutritionist is invited to the team, they are looking for suppliers of quality products.

An additional task of the project, which will help to obtain financing, is the creation of additional jobs.

Of course, this will work only for a large institution with an extensive staff.

Marketing Analysis for a Healthy Diet Cafe

As a rule, the lines of analysis and the advertising methods used will not differ much from the standard ones.

However, there is USP (a unique selling proposition) that does not need to be invented.

It consists in the preparation of healthy, exceptionally healthy eco-food.

You need to bet on this when developing a plan for marketing promotion.

Target audience of a healthy food cafe

The concept attracts a vast, but fairly specific audience.

The atmosphere of the institution will be based on comfort, environmental friendliness, ease.

The main visitors are young people with an average and high level of income.

This is due to the fact that leading a healthy lifestyle is a fashion trend.

But it is not the most affordable.

After all, the right food can not be cheap, unlike surrogates and convenience foods.

Parents want to see the kids healthy, because camping trips are no longer a popular form of leisure.

The cafe can hold business meetings and lunch breaks.

Therefore, the placement of establishments near business centers will increase the number of visitors.

Schematically, the target audience can be represented as follows:

Healthy business cafe advertising plan

  One of the most promising advertising sources is the Internet.

Use these promotion methods:

• website creation;
• placement of advertising banners on thematic resources;
• advertising on social networks (creating and promoting pages);

But standard methods are also always relevant:

• distribution of leaflets in crowded places near the institution;
• placing advertisements in regional newspapers or on television;
• before the opening, you can distribute booklets with information at the gathering places of the potential target audience (vegetarian food stores, fitness rooms, companies offering ethical and environmental cosmetics).

In order to get the most out of the methods used, the campaign needs to be monitored and regularly updated.

In which room and where to open the cafe?

  Placing a cafe in the central part of the city is prestigious and attracts the appropriate audience.

However, the specificity of the cafe, which offers healthy food, allows you not to strive for high traffic.

The target audience of such an institution has a specific request.

And for his satisfaction they will drive purposefully.

Customers who are interested in healthy food will not go to the first cafe turned up.

Healthy Cafe Requirements

This must be taken into account at the stage of the search for premises, choosing for rent a building that will meet the conditions.

Otherwise, you will have to do the preparatory work yourself.

And this is the cost of money and time.

Basic requirements for a cafe:

• If the institution is located in a residential building, you need to provide high-quality soundproofing.
• Water supply and sewerage should be carried out, the power supply network should work properly.
• In addition to client areas and kitchens, it is necessary to equip technical rooms for staff (office toilet, warehouse, others).
• A big plus is the availability of parking spaces, convenient check-in and proximity to public transport.

Healthy Cafe Equipment

  To operate a cafe with an area of \u200b\u200b50 m 2 you will need to purchase not such an extensive set of equipment.

As a rule, it costs about 250-300 thousand rubles.

The business plan lists the equipment who will supply the equipment and install.

How to look for suppliers to open a cafe?

  The search for quality suppliers is one of the “pillars” on which a successful cafe is based.

This is especially important for an institution that offers customers healthy, environmentally friendly food.

When choosing suppliers, use the following criteria:

• A good choice is family-type farms or eco-farms, which are quite easy to find using the Internet.
• A healthy food cafe cannot use GMO products.
• It is important that the products are grown without chemical additives, growth stimulants, not treated with hazardous pest drugs.
• The location of the farm or farm matters - there should not be industrial centers nearby.
• In the manufacture of dishes, stabilizers, flavorings and other additives of chemical origin cannot be used.

Staff in a business plan cafe healthy eating

The list of personnel of the cafe of healthy food will not be particularly different from other catering establishments.

This will allow you to form and stick to the right menu.

Indeed, for such a place it is important that the dishes are not only fresh, beautiful, but also ecological and healthy.

If an entrepreneur has opened an LLC, you cannot do without the services of an accountant.

However, you can delegate this to.

Room cleaning is handed over to an employee hired on an hourly basis, although this depends on the size of the institution.

Healthy Cafe Opening Schedule

Financial section of cafe business plan

The financial section is crucial for a business plan. In it, the entrepreneur indicates information regarding costs and payback.

How much does it cost to open a healthy food cafe?

Capital investments in the decision to open a cafe will depend on the expected scale of the business.

Costs can be represented as follows:

Healthy Cafe Regular Expenses

An entrepreneur must have finances not only in order to open a healthy food cafe.

Also, before reaching the payback point, you need to spend money on maintaining the cafe and its development.

An example of the success of a healthy cafe is presented in the video:

Payback periods of a healthy food cafe

The profitability of a healthy food cafe is 40%.

With such indicators and the amount of investment, the institution will pay off in a year and a half.

However, a lot depends on how to open a healthy eating cafe.

Profits can be affected by: traffic, hall area, assortment, marketing methods.

Although the business is considered promising, newcomers should be very careful in their implementation on their own.

An ideal option for inexperienced businessmen is to open a franchise business.

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Modern supermarkets often put up for sale stuffed with "chemistry" and hazardous to health goods. That is why the opening of a healthy food store is very relevant today.

Our business rating:

Starting investments - 1,500,000 rubles.

Market saturation is low.

The difficulty of starting a business is 5/10.

Opening a store from scratch is complicated?

How to open a healthy food store from scratch for a person who has never done such a business? How profitable and troublesome is this? And how long will the “healthy” business stay afloat? What will be the income?

Organizing the sale of eco-products in your own store is no more difficult than opening any other store. People will always buy quality products, because each of us wants to stay healthy as long as possible. Finally, selling environmentally friendly products today is a good and ... fashionable affair. The most difficult part in the procedure of opening a store is paperwork, but with the right approach, this process will take very little time.

Where to begin?

First, it is important to develop a business plan: a healthy food store should be well located, contain certain groups of products. You should also inquire about the presence of competition, the demand for certain goods. Starting capital is also necessary - this is the basis of the foundations. All these points need to be considered even at the stage of pondering the very idea of \u200b\u200bbusiness development.

A health food store should be sold here should really fresh, healthy food. It should be decided on the category of goods - it will be a bio-market selling baby food, meat, diabetic products, etc. The best option is to use the largest number of product categories using the generally accepted division into departments in the store.

Where to open a store?

The cost of eco-products, devoid of any additives and preservatives, as a rule, exceeds the cost of ordinary products. The main buyers of such a product are people who have a wealth of average and above. This serves as the basis for the opening of a store, where a large cross of wealthy people is noted. It is worth paying attention to the location of gardening communities nearby, where it will be possible to purchase fresh, high-quality products.

Franchise Store Opening

Opening a franchise health food store is a rather profitable event, especially if the franchisee has significant support from an experienced franchisor. Also, a rather low level of competition in such a business also plays a large role. The main advantages of the franchise:

• a brand / brand that is already known in the market and is in demand;
• low competition in the market;
• the franchisor, who is interested in the income from his business, regularly trains his employees, shares his experience, available knowledge with them and helps to generally set up the business and make it profitable;
• often franchises for the sale of bio-products provide the right to sell goods on fairly favorable terms.

Despite the huge number of advantages, there are certain risks when working with a franchise. First of all, this is the product range itself: the bulk of it is perishable goods. Their sale should be carried out without delay and delays, which means that when purchasing products it must be of excellent quality, with a high shelf life. It is important to find a good supplier - seller of fresh, high-quality products.

Before you buy a health food store franchise, you should consider one more of its minuses - the seasonality of goods. If in the fall the demand for eco-products increases significantly, then in winter people prefer to eat what they have prepared in advance: juices, preserves, preservation.

It is advantageous to open a bio-market in a big city - a provincial town or sleeping areas are not quite suitable for such a business: the demand for expensive products is much lower. The best option would be to open a cafe, bar, small shop or restaurant.

Finally, when working with a franchise, it is important to comply with all the rules specified in the contract: adhere to the agreed cooking methods, otherwise you can earn a fine.

Staff and equipment selection for the store

When drawing up a business plan for a future store, it is necessary to consider the choice of equipment and employees. Equipment for a healthy food store will require the most common - you can purchase it without any problems. The number of shop windows depends on the assortment and quantity of goods. It can be:

• shelving for drinks and perishable products;
• refrigerators and freezers and display cases for storing rapidly spoiling products;
• racks and display cases for non-perishable goods;
• food carts and baskets;
• lockers for storing personal belongings of buyers;
• bags, film and other materials for packaging products;
• cash registers, scales, etc.

For well-coordinated and productive work, it is necessary to recruit the following employees:

• chief accountant;
• manager / administrator;
• warehouse manager;
• employees of the trading warehouse and hall;
• cashier sellers;
• cleaning and security personnel;
• movers.

Some positions can be combined, but at least 5 people will have to be hired.

An important role in the development of the store is played by ... the store itself. The way it looks externally and internally, how comfortable and aesthetic its interior is, directly affects sales growth. A modern person is accustomed to various kinds of amenities around him, so the store should be designed so that customers are comfortable and easy to make purchases. The design of the bio-market should reflect its essence: signs, posters should be attractive, mouth-watering.

Key points in the work

The store of proper healthy nutrition as a business requires certain calculations and key features.

1. It is necessary to establish uninterrupted work with suppliers who always have the desired range of goods available, and the products are always fresh and tasty.
2. To preserve the goods in good condition, you need a well-guarded warehouse that meets all the requirements of safety standards.
3. It is important to conclude an agreement with the courier service, then the products will be delivered on time and will not lose their presentation.
4. Monitoring the shelf life of products, the principles of their storage and sale.

Do not forget that the store will definitely be controlled by tax and sanitary services.

Online store with delivery

A huge help in building a business selling eco-friendly products can be an online health food store with delivery. This will significantly increase sales and attendance of the main bio-market, because today ordering food on the Internet is simple, fast and convenient. The presence of an online store gives about 25% of the total profit - quite a lot. The main contingent of distant buyers is busy people, sick and elderly men and women, mothers with small children.

Organizational Matters

When a business plan is structured and thought out to the smallest detail, you can move on to organizational issues. To start a business you will need the following documents and details:

• print;
• bank details;
• permission of the Federal Tax Service to introduce cash registers;
• conclusions of state supervision;
• conclusions of SES;
• goskomstat letter on receipt of the OKVED code 47.21 on retail sale of fresh fruits / vegetables and potatoes in special shops;
• permission of the management (department) of the architecture about the installation of the sign of the outlet.

To register a store within a limited liability company, it is necessary to submit documents on registration with the tax service, registration of a legal entity, registration with the FS service, medical and pension funds.

It should be noted that there is no single package of documents when starting a business in Russian law, therefore, depending on the region, the list of necessary documentation can be expanded.

Store promotion

In order for a store to start making a profit, it is important to attract direct buyers to it. The main source of attraction is advertising. It can be presented in the form of leaflets in public transport, contextual printing on the Internet or advertisements in newspapers, in the form of alerts on radio or television. If the store sells really tasty, fresh and healthy food, then the whole city will soon find out about it - word of mouth works with the best of all kinds of media.

With the development and profitability of the business, it will be quite possible to open a chain of health food product stores. This will significantly increase profits, but along with this, the number of organizational issues will increase.

Nevertheless, according to statistics, the monthly revenue from a well-known health food store is about 200-350 thousand rubles. With proper business conduct, a profitability of 30-40% can be achieved.

Delivery of proper nutrition. Sports nutrition on request.

Currently, the delivery of proper nutrition has become very popular business in large cities. People are fed up with eating junk junk food, and those involved in sports are fed up with preparing proper sports nutrition themselves. There is simply no time for this. Earlier I published an article "" with a similar theme, but now I will offer something new. Exactly delivery  proper nutrition and personal selection  this nutrition is the basis of this idea!

Types of proper nutrition - Menu.

Under proper nutrition, different people understand completely different types of food. Here are some types of good nutrition you need to provide your clients:

• High Protein Diet Food  - This type of nutrition is used by athletes to gain muscle mass and reduce body fat. It is advisable to select this type of food personally, taking into account the athlete's mass and its priority tasks. For example, a bodybuilder weighing 100 kg and a girl weighing 40 kg, who does fitness, will eat differently, but the meaning of high-protein food remains.
• Gastro Diet Food  - This is a therapeutic food for people with various diseases of the gastrointestinal tract. The most important thing here is the lack of spicy, fatty, fried and smoked food. Mostly used are steaming and boiling.
• Vegetarian food  - this is food in which there are no products of animal origin. The main thing here is to show the diversity of plant foods.

These were the most basic directions of proper, sports and dietary nutrition. You define the finer gradation for your business yourself.

Online store, online service and mobile application.

There are several ways to showcase your business, publish the menu, and the sales process itself. Since your business is designed only for delivery, you don’t need a room for clients, which significantly reduces the cost of implementing this idea. Here is how I would build this business and start selling:

1. To start, I would created an online store with a list of ready-made nutrition solutions in several categories, taking into account what we have discussed above. Each set would be divided into 2 types by weight (for large and small). Read about how you can create your own online store on your own and at no cost in my articles “” and ““.
2. The next step would be adding personalized nutrition service  at the request of the client. Up to the services of a personal nutritionist.
3. The final step will be to create mobile app  for the convenience of using the proper nutrition delivery service.

Design and packaging.

Delivering proper nutrition is not a difficult business to implement, which can create strong competition. In order to attract and not lose your customers, you need to keep the brand. Do beautiful packaging  for food with advertising information, add to order giftwrite wish a "good day"  or print on the packaging fresh joke. There are tons of ways to win the hearts of your customers. It is also advisable to add to the order information on nutritional value  food provided. Delivering proper nutrition can become a very popular business in a dynamically developing city, where people do not have much free time.

Thanks for reading up to new ideas! In the meantime, I am typing for a new article, I suggest you familiarize yourself with earlier publications.